Videology has released its “2017 TV & Video Outlook,” a series of interviews with ad industry executives from AT&T AdWorks, Bell Media, CNN International, comScore, GroupM, LiveRamp, MediaCom, Nielsen, OMG, Oracle, WhiteOps and others. The executives provide their insights and analysis on TV/video ad convergence, programmatic, targeting/data, mobile, measurement, fraud and lots more.
Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive, Ryan Afshar, VP of media partnerships, Videology outlines five key areas.
Online video ad agencies and marketers have more data than ever, but still rely on time-testing age and gender demographics when targeting consumers. According to fresh data released from video advertising technology company Videology and business intelligence firm Advertiser Perceptions, the preference for standard demo targeting is strong.
Age- and gender-based demographics—a staple for targeting consumers in media plans and buys since the 1960s—is still the predominant targeting criteria used by most ad agency executives, but it is losing luster with brand marketers who are more inclined to use “behavioral” targeting.
Broadcasting & Cable
Despite an increase in the use of behavioral targeting in campaigns using digital video, traditional age-sex demographics remain important to marketers and media buying agencies, according to a study by Videology.
Each year we publish a prediction list featuring some of the leading ad tech CEOs for video and TV advertising.
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts deliver their opinions on how data, measurement, and technology will evolve in 2017.
When you are facing the challenge both to beef-up your technology capability and to roll out across channels at the same time, should you pick multiple tools that can help each deployment, or one that claims to do it all?
In the first of two specials, VCCP, MediaSense, Blackwood Seven, Posterscope, Videology and Newsworks reflect on the year gone by - and offer their thoughts on what 2017 will have in store.
Aleck shares his perspectives on travel advertising in his monthly column on Mediapost. In this article, he shares the three big advantages technology has brought to the travel industry.
Beet.TV interviews Videology’s Ryan Jamboretz, and asks “When you are facing the challenge both to beef-up your technology capability and to roll out across channels at the same time, should you pick multiple tools that can help each deployment, or one that claims to do it all?”
Some broadcasters are anxious of the perceived threat posed by Facebook and Google. Ryan Jamboretz says it’s time to stand up for everything that’s great about the TV business.
Videology, the cross-screen software provider, released on Wednesday a white paper outlining the crucial importance of leveraging TV and digital video together in order to make the most of video advertising.
Premium video is a huge success story, with great-quality shows and content watched and engaged with by consumers around the world.
In another indicator of how TV and video advertising are becoming more data-enabled and precise, Videology announced a partnership this morning to incorporate Autobytel’s anonymized first-party buyer-intent data into its platform. Autobytel collects data from approximately 8 million consumers per month at its various properties.
US auto dealerships and manufacturers can now mine the user intent data of auto-enthusiast websites owned by Autobytel to better hone both their linear TV and video-on-demand media buying, after a deal it struck with demand-side platform Videology.
Videology on Thursday announced a partnership to bring Autobytel’s automotive buyer-intent data to video advertisers. The partnership will enable marketers working with Videology to have access to Autobytel’s anonymized first-party data about consumers currently in the market to buy a new vehicle.
The auto industry is a pretty specific one. Despite the end products being badged by just a handful of marques, it is individual local dealers, and not the brands themselves, with whom customers end up transacting.
The Marketing Society
It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels. Jay Rajdev invites you to take part.
For decades, travel advertising efficiency was based almost exclusively on creative content. Over time, technology came into the fold and brought with it solutions for consumer targeting, ad delivery and results measurement. Today, creative and technology work together harmoniously to drive overall brand goals.
Videology on Wednesday reported that it’s seen a 5x growth spurt in advanced linear TV ad inventory on its platform extending from the first through third quarters of 2016. The finding comes as the software provider for converged TV and video advertising released its Q3 2016 “U.S. Video At-A-Glance” report.
Videology Cites Strong Growth for Digital Video Campaigns that Leverage Targeting Data - See more at: http://mobileadvertisingwatch.com/videology-cites-strong-growth-digital-video-campaigns-leverage-targeting-data-24740#sthash.iw0yPf1j.dpuf
Mobile Advertising Watch
Videology’s “Q3 2016 U.S. Video At-A-Glance” report notes that the number of impressions available to be bought on linear TV has increased by approximately 500 percent.
After reviewing 2.7 billion third-quarter impressions on its platform, the video ad technology company finds that 100 percent of digital campaigns used demographic targeting and 71 percent used geographic targeting. After that, 33 percent used behavioral targets and 27 percent used TV viewing targets.
Broadcasting & Cable
Spending on advanced advertising and programmatic TV campaigns has nearly doubled, growing by 92% since the first quarter, according to a new report by TV advertising software company Videology.
The Marketing Society
TV planning approaches are too black and white. The truth is that every brand has to find its own shade of grey between ‘reach’ and ‘targeted’ to maximise the benefits of Total TV.