Industry Insights

Videology Releases Global '2017 TV & Video Outlook'

January 13, 2017

This week we released our global ‘2017 TV & Video Outlook’ featuring interviews with industry-leading media companies, advertising agencies and technology providers.

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CES 2017: It’s Not Just About Gadgets

January 10, 2017
Tony Yi

By Tony Yi

GM, Videology Strategic Partnerships Group

Wrapping up at CES 2017, most people left buzzing about a few main topics.  If they weren’t talking about AI, they were talking about wearables; if they weren’t talking about AI and wearables, they were talking about AI and wearables.  Or about virtual reality, or augmented reality, or virtual and augmented reality.  And, the most quintessential CES topic of all – advancing evolution for autonomous vehicles and IoT.
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Videology Releases Global ‘2017 TV & Video Outlook’ Featuring Insights and Predictions from Advertising Industry Leaders

January 10, 2017

Report features interviews with AT&T AdWorks, Bell Media, CNN International, comScore Inc., GroupM, LiveRamp, MediaCom, Nielsen, OMG, Oracle, Publicis and more

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Video Research and Videology Consider a Partnership to Assess Market Needs and Develop Solutions for Next-Generation TV and Video Advertising

December 19, 2016

Video Research Co., Ltd. announced that it has agreed to consider a partnership with Videology, as well as measurement tools for advertisers, broadcasters and agencies, to investigate current market needs for leveraging extensive TV and video advertising data now available in Japan.

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Why We’re Giving Jobs This Holiday Season

December 15, 2016

December is the time of year when client gifts are traveling through the postal system en masse – wine, cookies, candy, and more. While everyone loves to receive gifts from the companies they work with, we decided to try something different at Videology.

This year, we’re giving up the gifts, and instead we’re giving jobs.

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RESEARCH: NEARLY 70% OF LEADING AGENCIES STILL RELY ON DEMO TARGETING TO REACH CONSUMERS

December 15, 2016

Videology has announced findings from a new research, which show agency advertisers and brand marketers still heavily rely on age and gender targeting and measurement in their advertising campaigns.

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Tech Spotlight on Advanced Linear TV Advertising

December 07, 2016

In the research, IDC breaks down recent changes in the TV advertising ecosystem, including the rise of advanced linear TV buying through both data-enablement and addressability. The paper evaluates the challenges hindering advanced TV advertising’s growth and offers key questions to ask when considering an advanced TV technology vendor.

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Videology Releases Case Studies on Cross-Screen TV and Digital Video Advertising Campaigns

December 05, 2016

New whitepaper “Still Mixing It Up” features cross-screen advertising case studies from a major car brand, energy brand, hotel chain and telecom company

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Videology Expands Japanese Sales Team to Drive Strategic Business Growth

December 02, 2016

Videology has announced the expansion of its Japanese sales team with three new hires. Masatsune Shironishi joins as Sales Director, Walid Lassoued as Business Development Manager and Kaori Aoki as Sales Account Manager.

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Advertisers Increase Focus on Viewable Inventory in Canada’s Video Advertising Market

November 29, 2016

Videology has released their “Canada Video Market At-A-Glance” report for Q3 2016. The report, based on an analysis of all impressions run through Videology’s platform in Canada in the third quarter of 2016, shows that, viewability is becoming a key concern to Canadian advertisers.

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