KNOWLEDGE_LAB

Digital Media...Distilled


Videology Knowledge Lab is an educational series that sheds light on the key topics impacting advertisers and agencies in today’s converged video advertising world.  Through straightforward overviews, we will provide definitions, data, and explanations of key subjects, to bring simplicity and clarity to an otherwise complicated industry.



The Advanced Linear TV Ecosystem

In this installment of the ‘Knowledge Lab’ series, we discuss the changing TV advertising ecosystem, which is seeing unprecedented shifts as marketers increasingly rely on data and automation to bring greater precision to their TV ad campaigns.


Visit the Videology Knowledge Lab: The Advanced Evolving TV Ecosystem

Download a PDF of the Videology Knowledge Lab: The Advanced Linear TV Ecosystem



If you’d like Powerpoint slides about the Advanced TV Ecosystem to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com




Mobile Video Advertising

In this Knowledge Lab installment, we provide a short overview of the subject, with industry stats, case studies, and best practices for mobile video advertising.


Visit the Videology Knowledge Lab: Mobile Video Advertising

Download a PDF of the Videology Knowledge Lab: Mobile Video Advertising



If you’d like Powerpoint slides about Mobile Video Advertising to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com





Advanced Linear TV Advertising

Over-the-top. Data-Enabled. Addressable. Linear.  The TV landscape is more complicated today than ever before.  In this Videology Knowledge Lab installment, we’ll pare down the increasingly changing world of TV advertising, and examine how consumers are responding to all of these shifts.


Visit the Videology Knowledge Lab: Advanced Linear TV Advertising

Download a PDF of the Videology Knowledge Lab: Advanced Linear TV Advertising



If you’d like Powerpoint slides about Advanced Linear TV Advertising to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com

Viewability

Our second Videology Knowledge Lab will delve into Viewability, a consistently hot (and often disputed) topic across the industry today.  We’ll examine how Viewability is defined, why it is important, and why it continues to be a major focus for marketers today.  Check back for more on this important topic.


Visit the Videology Knowledge Lab: Viewability Webpage

Download a PDF of the Videology Knowledge Lab: Viewability



If you’d like Powerpoint slides about viewability to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com



Ad Fraud

This Videology Knowledge Lab topic is ad fraud, an issue that impacts all players in today’s digital landscape.  In this Knowledge Lab installment, we provide an overview of the topic and answer key questions to help you understand what it is, how it impacts you, and what you can do about it.


Visit the Videology Knowledge Lab: Ad Fraud Webpage

Download a PDF of the Videology Knowledge Lab: Ad Fraud



If you’d like Powerpoint slides about ad fraud to use in your next client presentation,
please contact us at KnowledgeLabs@videologygroup.com