Press Releases

Videology Releases Global ‘2017 TV & Video Outlook’ Featuring Insights and Predictions from Advertising Industry Leaders

January 10, 2017

Report features interviews with AT&T AdWorks, Bell Media, CNN International, comScore Inc., GroupM, LiveRamp, MediaCom, Nielsen, OMG, Oracle, Publicis and more

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Video Research and Videology Consider a Partnership to Assess Market Needs and Develop Solutions for Next-Generation TV and Video Advertising

December 19, 2016

Video Research Co., Ltd. announced that it has agreed to consider a partnership with Videology, as well as measurement tools for advertisers, broadcasters and agencies, to investigate current market needs for leveraging extensive TV and video advertising data now available in Japan.

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RESEARCH: NEARLY 70% OF LEADING AGENCIES STILL RELY ON DEMO TARGETING TO REACH CONSUMERS

December 15, 2016

Videology has announced findings from a new research, which show agency advertisers and brand marketers still heavily rely on age and gender targeting and measurement in their advertising campaigns.

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Videology Releases Case Studies on Cross-Screen TV and Digital Video Advertising Campaigns

December 05, 2016

New whitepaper “Still Mixing It Up” features cross-screen advertising case studies from a major car brand, energy brand, hotel chain and telecom company

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Videology Expands Japanese Sales Team to Drive Strategic Business Growth

December 02, 2016

Videology has announced the expansion of its Japanese sales team with three new hires. Masatsune Shironishi joins as Sales Director, Walid Lassoued as Business Development Manager and Kaori Aoki as Sales Account Manager.

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Advertisers Increase Focus on Viewable Inventory in Canada’s Video Advertising Market

November 29, 2016

Videology has released their “Canada Video Market At-A-Glance” report for Q3 2016. The report, based on an analysis of all impressions run through Videology’s platform in Canada in the third quarter of 2016, shows that, viewability is becoming a key concern to Canadian advertisers.

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Videology Names Bryan Segal as Managing Director, Canada

November 21, 2016

Videology today announced that Bryan Segal has been named as Managing Director for its Canadian business. Segal is a leader within Canada’s fast-growing media and technology sector, and a digital media veteran, having worked with many of the market’s leading broadcasters and marketers to develop advertising solutions within the increasingly complex media marketplace.

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Autobytel Partners with Videology to Bring its Expansive In-Market Auto Consumer Data to Video Advertisers

November 17, 2016

Videology has announced a partnership to bring Autobytel’s industry-leading automotive buyer-intent data to the video advertising ecosystem. Autobytel provides consumers with robust and original online automotive content to help them make informed car-buying decisions.

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Videology Sees Near 5X Growth in Advanced Linear TV Advertising Inventory from Q1-Q3; Digital Video Campaigns Leverage TV Insights

November 10, 2016

Videology has released its Q3 2016 U.S. Video At-A-Glance report.  According to the report, Videology has seen a surge in programmatic enablement, as multiple TV supply sources in the open and private marketplace have made more impressions available.
To learn more read the full press release.

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Videology Partners With AudienceProject To Achieve New Levels of Precision for Audience Delivery

November 06, 2016

Videology, one of the world’s leading video advertising companies, today announced a new partnership with Nordics leading documentation and targeting system AudienceProject. The unprecedented depth of integration between the businesses will provide new level of precision for audience insights and coherent audience measurement across the digital ecosystem for Videology’s clients, and will be rolled out in Denmark, Sweden, Finland and Norway as a first step of the partnership.

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