Video Research and Videology Consider a Partnership to Assess Market Needs and Develop Solutions for Next-Generation TV and Video Advertising
JAPAN - December 15, 2016 - Video Research Co., Ltd. (Headquarters: Tokyo, Japan; President: Yuzuru Kato, hereinafter Video Research) announced today that it has agreed to consider a partnership with Videology (Headquarters: New York, US, CEO: Scott Ferber), a global software provider for converged TV and video advertising planning, as well as measurement tools for advertisers, broadcasters and agencies, to investigate current market needs for leveraging extensive TV and video advertising data now available in Japan.
In this partnership consideration, the parties will determine how to apply Videology’s programmatic planning solutions to leverage Video Research’s current proprietary data products including: TV viewership ratings, large-scale profile data (ACR/ex), captured single-source TV and Internet usage (VR CUBIC), and other big data (including third-party data).
Video Research will apply its knowhow to develop next-generation, integrated planning solutions by leveraging the multiple data sources available to optimize planning and increase the efficiency of measurement verification in television and video advertising. Video Research will continue its foray into digital video and further develop its expertise in ad planning and confirmation in order to support initiatives in both television and video advertising domains.
About Video Research
Video Research (http://videor.co.jp) offers a comprehensive range of market research services including: TAM (Television Audience Measurement) services, various types of media exposure and evaluations (e.g., radio, newspaper, magazine, out-of-home media, the Internet, etc.), and analysis of advertising effectiveness. Video Research also investigates consumer trends and product appeal, and conducts opinion polls in Japan.
Videology (http://videologygroup.com) is a leading software provider for converged TV and video advertising solutions. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore and Austin, as well as sales teams across North America. Videology also has international offices in Toronto, London, Paris, Madrid, Singapore, Sydney, and Tokyo.
For more information, contact Tomoyuki MAEDA, Videology Japan at firstname.lastname@example.org.