Industry Insights :
Featured Research & Data

Q3 2016 Video Market At-A-Glance

October 17, 2016

Videology’s 3rd quarter 2016 findings on the cross-screen video advertising market.

Multiple PDFs

TV: Then & Now

October 07, 2016

This infographic takes a look at the evolution of TV and Video, and how consumption has changed over the last 60 years.

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Mobile Impact DBE Case Study

September 07, 2016

In this new whitepaper, we highlight examples of three major advertisers who have used mobile video to drive brand awareness lifts of up to 125%, as measured by Nielsen’s Digital Brand Effect (DBE) studies.

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Q2 2016 Video Market At-A-Glance

July 12, 2016

Videology’s 2nd quarter 2016 findings on the cross-screen video advertising market.

Multiple PDFs

The History of Political Advertising

June 29, 2016

The history of political advertising is far from new, in fact, political campaign displays have been found in the ruins of Pompeii. Check out the History of Political Advertising infographic to learn more.

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Understanding The True Impact Of Video Advertising

June 13, 2016

Videology partnered with Gateway Research to study attention, emotion and recall for video advertising across the three main screens – TV, desktop and mobile. Based on actual consumer behaviour gathered through the latest in eye-tracking and biometric technology, this study lifts the lid on the black box of consumer behaviour and uncovers what it really takes to capture viewer attention.

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TV And Digital Video Evolve As Complementary Allies

May 24, 2016

Read a new commissioned study conducted by Forrester Consulting on behalf of Videology entitled, “TV And Digital Video Evolve As Complementary Allies.”

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The Roadmap to Holistic Video Advertising

May 04, 2016

Leading into the busy Summer travel season, Videology released a whitepaper highlighting the results of four travel-focused advertising case studies. The four featured brands, which include a leading airline, hotel chain, car rental business and online travel agent, each worked with Videology to effectively reach their strategic targets across TV and digital video.

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Q1 2016 Video Market At-A-Glance

April 28, 2016

Videology’s 1st quarter 2016 findings on the cross-screen video advertising market.

Multiple PDFs

Q4 2015 Video Market At-A-Glance

February 01, 2016

Videology’s 4th quarter 2015 findings on the cross-screen video advertising market.

Multiple PDFs