#RampUp17: Connecting The Dots to Drive Advertising Results

Earlier this month, I had the privilege of speaking at LiveRamp’s annual data conference, ‘RampUp.’ This is, without a doubt, the industry’s most-attended event that specifically focuses on advanced data application for better targeting and measurements across media channels and devices.

Videology Full Frontal 2017 Recap

On Wednesday, March 8th, we hosted our third annual Videology Full Frontal event at the Hard Rock Café in Times Square.

In attendance were over 200 advertisers, agencies, brands, media companies, and others from the bustling Ad Tech industry. We heard from Videology CEO Scott Ferber and Chief Scientist Kevin Haley, followed by a fireside chat with Audrey Steele from Fox Networks and a panel featuring Christine DiLandro from Citi and Bruce Dincin from Choice Hotels, hosted by Media Link’s Matt Spiegel. At the end of the morning, we welcomed Mad Men creator Matthew Weiner to the stage, to get his perspective on the changing TV industry.

Does Programmatic Make Sense For Travel Marketers?

In the last few years, there has been a lot of discussion around "programmatic" or "advanced" TV advertising. Lots of companies are coming to market with the promise to make TV advertising more efficient. But for those not steeped in the tech world, it can be a confusing landscape to navigate. You may be asking, “What exactly is programmatic TV and does it make sense for me as a travel company?”

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