Videology issues quarterly TV & Video At-A-Glance analysis reports on the cross-screen TV and video advertising markets across the globe. In this blog post, we highlight key findings from our North American market reports for Q2 2017.
Last week, Videology hosted another event as part of our Videology Knowledge Lab series, this time on the topic of Connected TV. Watch the full video here!
In this blog Aleck Schleider, SVP, Client and Data Strategy, discusses four creative approaches to using first party data.
The Cannes Lions International Festival of Creativity is the world’s biggest advertising festival: a true demonstration of where the industry is going and how high the bar for creativity is set.
If you did not go to the festival this year, you can learn about what you missed at Cannes Lions in this blog post.
Last week, Videology’s founder and CEO, Scott Ferber, moderated a session at the Videonuze Online Video Ad Summit entitled “The Data Gold Rush: How Investments Are Paying Off.” Read about what was discussed, and watch the full video of the panel.
Videology was recently featured in a technology case study on the Amazon Web Services blog, highlighting our innovative developments in managing advertising data processing in support of the Videology Platform. We caught up with three members of the Videology Engineering team – Joseph Julian, Paul Frederiksen, and Dave Ortiz, to discuss how this change is impacting Videology clients.
On May 23rd, Videology hosted a breakfast panel on the topic of Video Header Bidding. The second event in our Videology Knowledge Labs series, we welcomed about 40 publishers and advertisers to the Videology offices to discuss this timely topic.
This blog article is the second in a series digging into the key themes of a research study by Ad Perceptions, commissioned by Videology. Here, we focus on the rapid growth of Advanced TV.