Digital advertising is exploding across screens. The associated growth of digital attribution models used to measure performance has led to the idea that linear TV advertising is not as effective as it once was. However, TV IS still driving sales.
Last week, Videology held a breakfast panel in Toronto to answer the question—Connected TV: Best of Both Worlds, or Caught in the Middle?” The answer suggested a bit of both.
More often than not, the rush to the shiny and the new can have the less favourable effect of making things too complex. With marketing plans supporting a more diverse array of roles, fulfilled by ever more partners, it’s easy to fall for yet another ‘cool’ new idea or initiative claiming to lead to growth when its presented under the guise of bravery.
Taking decisions to strip out all that complexity took bravery.
From the news around the work Videology is doing with Fox, to our Q3 2017 Canada Video At-A-Glance report, to Beet Retreat Miami - the Videology street is buzzing with excitement this week!
Read on to hear what we've been up to this week...
It’s time to stop sniping. Media allocation is increasingly smart and getting smarter and we need to celebrate that.
Happy Friday! Read "This Week, From the Street" to hear about key findings from our Q3 2017 U.S. TV & Video Market At-A-Glance report, our presence at key industry events in the U.S. and in the U.K., and much more.
Videology is seeing a lot of activity on the street this week. Read on to see what we're up to - from hearing great feedback on our new DETVgo product, to winning a GabbCon ABBI award, to insights from the Canadian market, and much more.
In this blog Brent Gaskamp, SVP, North American Development at Videology, explores whether or not attribution bias is killing brand metrics for TV advertising.