Happy Friday! Check out what we're hearing from "the street" this week! Read on as we share key insights that came out of Broadcasting & Cable's Advanced Advertising Summit and more!
Happy Thursday from Videology! Check out what we're seeing and hearing from "the street" this week. From Advanced TV, to data-enabled TV, to a panel we're speaking on next week at Broadcasting & Cable's Advanced Advertising Summit, and much more.
Read the blog post for more on "This Week, From the Street!"
Happy Wednesday Videologists and fans alike!
We’re jumpstarting a weekly blog series called “This week, from the street!” to share our thoughts, happenings and musings, with all of you. Think of the weekly series as a virtual watercooler to hang out at for a few minutes when there’s a lull in your day – only with this, instead of talking about Game of Thrones or what you’re watching on the many devices reaching our eyeballs after work, you’ll get a download on what’s trending on “the street.”
Read more to find out what we're hearing from the street this week!
Ad fraud has ebbed and flowed as a hot topic in our industry. In this blog post, Quinn Sanders, VP, Strategic Accounts at Videology, discusses the importance of combatting ad fraud and explains how Videology has taken a proactive stance against fraud.
Videology issues quarterly TV & Video At-A-Glance analysis reports on the cross-screen TV and video advertising markets across the globe. In this blog post, we highlight key findings from our North American market reports for Q2 2017.
Last week, Videology hosted another event as part of our Videology Knowledge Lab series, this time on the topic of Connected TV. Watch the full video here!
In this blog Aleck Schleider, SVP, Client and Data Strategy, discusses four creative approaches to using first party data.
The Cannes Lions International Festival of Creativity is the world’s biggest advertising festival: a true demonstration of where the industry is going and how high the bar for creativity is set.
If you did not go to the festival this year, you can learn about what you missed at Cannes Lions in this blog post.