Last week, Videology’s founder and CEO, Scott Ferber, moderated a session at the Videonuze Online Video Ad Summit entitled “The Data Gold Rush: How Investments Are Paying Off.” Read about what was discussed, and watch the full video of the panel.
Videology was recently featured in a technology case study on the Amazon Web Services blog, highlighting our innovative developments in managing advertising data processing in support of the Videology Platform. We caught up with three members of the Videology Engineering team – Joseph Julian, Paul Frederiksen, and Dave Ortiz, to discuss how this change is impacting Videology clients.
On May 23rd, Videology hosted a breakfast panel on the topic of Video Header Bidding. The second event in our Videology Knowledge Labs series, we welcomed about 40 publishers and advertisers to the Videology offices to discuss this timely topic.
This blog article is the second in a series digging into the key themes of a research study by Ad Perceptions, commissioned by Videology. Here, we focus on the rapid growth of Advanced TV.
We recently released our ‘2017 UK TV and Video Outlook’ featuring interviews with technology and agency leaders from the advertising industry. Below’s excerpt from the report features a Q&A with Jana Eisenstein, Managing Director EMEA at Videology.
On April 19th, we released the findings of a commissioned study conducted by Advertiser Perceptions on the topic of Advanced TV. This blog article is the first in a series digging into the key themes revealed in this report. In this piece, we examine how blurred lines between screens is leading to blurred lines between teams.
We recently released our ‘2017 UK TV and Video Outlook’ featuring interviews with technology and agency leaders from the advertising industry. Below’s excerpt from the report features a Q&A with Jason Dormieux, CEO at MEC UK.
According to eMarketer, in 2017 spending in ‘advanced’ or ‘programmatic’ TV is expected to triple over last year, growing to $2.16 billion. In 2018, that number is expected to grow to $4.43 billion. Today, advertisers and media agencies across the board are evaluating strategies and partners to bring automation and data to their TV advertising buys. Yet, even with this exponential growth, there remains a lot of market confusion, largely for two reasons: One, TV buyers and sellers are using varying definitions of “programmatic,” resulting in confusing conversations and frustration by all parties. And two, as an industry, we haven’t yet defined standards for data application, optimization techniques, business models, business practices and inventory/cost transparency.