Ad Perceptions Research: Blurred Screens, Blurred Teams

On April 19th, we released the findings of a commissioned study conducted by Advertiser Perceptions on the topic of Advanced TV. This blog article is the first in a series digging into the key themes revealed in this report.  In this piece, we examine how blurred lines between screens is leading to blurred lines between teams. 

A Buyer’s Advanced TV ‘Watch out’ Moments

According to eMarketer, in 2017 spending in ‘advanced’ or ‘programmatic’ TV is expected to triple over last year, growing to $2.16 billion. In 2018, that number is expected to grow to $4.43 billion. Today, advertisers and media agencies across the board are evaluating strategies and partners to bring automation and data to their TV advertising buys. Yet, even with this exponential growth, there remains a lot of market confusion, largely for two reasons: One, TV buyers and sellers are using varying definitions of “programmatic,” resulting in confusing conversations and frustration by all parties. And two, as an industry, we haven’t yet defined standards for data application, optimization techniques, business models, business practices and inventory/cost transparency.

Six Learnings from Advertising Week London 2017

Advertising Week is always a blend of insights, education, discussions and discourse on what is relevant as the marketing world shapes and reshapes around us in real time. For one week, the brightest leaders from the marketing, advertising, technology and entertainment industries join together in London to share their visions, passions, and best practices. 

I immersed myself in the festival, and here are some of the learnings I would like to share from the storm of thought-leadership and buzzwords.

Match Rates: Just a Number

Today on AdExchanger, Terry Chen, product manager, Adobe Analytics Cloud, wrote a really great piece about match rates.

This is a huge issue in today’s advertising ecosystem. We all know that users are now consuming content on a variety of devices simultaneously—and we know that presents the challenge of finding, and reaching, them on all those devices.

Click to get Videology insights delivered to your inbox
© Videology, Inc. All rights reserved Member of or accredited by: