This blog article is the second in a series digging into the key themes of a research study by Ad Perceptions, commissioned by Videology. Here, we focus on the rapid growth of Advanced TV.
We recently released our ‘2017 UK TV and Video Outlook’ featuring interviews with technology and agency leaders from the advertising industry. Below’s excerpt from the report features a Q&A with Jana Eisenstein, Managing Director EMEA at Videology.
On April 19th, we released the findings of a commissioned study conducted by Advertiser Perceptions on the topic of Advanced TV. This blog article is the first in a series digging into the key themes revealed in this report. In this piece, we examine how blurred lines between screens is leading to blurred lines between teams.
We recently released our ‘2017 UK TV and Video Outlook’ featuring interviews with technology and agency leaders from the advertising industry. Below’s excerpt from the report features a Q&A with Jason Dormieux, CEO at MEC UK.
According to eMarketer, in 2017 spending in ‘advanced’ or ‘programmatic’ TV is expected to triple over last year, growing to $2.16 billion. In 2018, that number is expected to grow to $4.43 billion. Today, advertisers and media agencies across the board are evaluating strategies and partners to bring automation and data to their TV advertising buys. Yet, even with this exponential growth, there remains a lot of market confusion, largely for two reasons: One, TV buyers and sellers are using varying definitions of “programmatic,” resulting in confusing conversations and frustration by all parties. And two, as an industry, we haven’t yet defined standards for data application, optimization techniques, business models, business practices and inventory/cost transparency.
Advertising Week is always a blend of insights, education, discussions and discourse on what is relevant as the marketing world shapes and reshapes around us in real time. For one week, the brightest leaders from the marketing, advertising, technology and entertainment industries join together in London to share their visions, passions, and best practices.
I immersed myself in the festival, and here are some of the learnings I would like to share from the storm of thought-leadership and buzzwords.
We recently released our ‘2017 UK TV and Video Outlook’ featuring interviews with technology and agency leaders from the advertising industry. Below’s excerpt from the report features a Q&A with Anthony Psacharopoulos, EVP at comScore, Inc.
Read Anthony's full Q&A below and download our full report here.
Today on AdExchanger, Terry Chen, product manager, Adobe Analytics Cloud, wrote a really great piece about match rates.
This is a huge issue in today’s advertising ecosystem. We all know that users are now consuming content on a variety of devices simultaneously—and we know that presents the challenge of finding, and reaching, them on all those devices.