Bravery favours the simple

More often than not, the rush to the shiny and the new can have the less favourable effect of making things too complex. With marketing plans supporting a more diverse array of roles, fulfilled by ever more partners, it’s easy to fall for yet another ‘cool’ new idea or initiative claiming to lead to growth when its presented under the guise of bravery. 

Taking decisions to strip out all that complexity took bravery. 
 

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