It’s hard to conceive a more exciting advertising opportunity than programmatic television. On one hand, brands are able to command consumers’ full attention with 30 seconds of full-screen sight, sound and motion on the big screen. On the other, they can implement the same data tools they use online to pinpoint the right audiences for their advertising message. With the potential to limit DVR skip-through rates by providing viewers with the most relevant possible advertising, programmatic TV represents the best of the digital and television advertising worlds.
Read the rest of the story on re/code.