Videology’s CEO, Scott Ferber, recently spoke on an IAB webinar about the future of programmatic TV.
Joined by Jeremy Helfand of Adobe Primetime and Jason Brown of AT&T AdWorks, the three panelists gave presentations on the role of programmatic TV today and where the industry is headed.
Check out the full video below for:
- A history of consumer viewing habits over the last decade.
- A breakdown on the kinds of programmatic TV available today.
- Case studies for using data-enabled TV, addressable TV and OTT video in advertising strategy.