TV 2020: Clear Vision of the Future of TV Advertising

Videology’s CEO, Scott Ferber, recently spoke on an IAB webinar about the future of programmatic TV.

Joined by Jeremy Helfand of Adobe Primetime and Jason Brown of AT&T AdWorks, the three panelists gave presentations on the role of programmatic TV today and where the industry is headed.

Check out the full video below for:

  • A history of consumer viewing habits over the last decade.
  • A breakdown on the kinds of programmatic TV available today.
  • Case studies for using data-enabled TV, addressable TV and OTT video in advertising strategy.

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