Knowledge Lab #3: Advanced Linear TV Advertising

Back in March we announced the launch of Videology Labs, a two-pronged approach to industry education and client collaboration. With that launch we posted our first Knowledge Lab about Ad Fraud, followed in May by our second installment on viewability

We’ve been very pleased with the overwhelmingly positive feedback on these ‘byte-sized’ bits of knowledge about our, very complicated, industry. 

Today, we’re releasing the third installment of Videology Knowledge Labs, this time focusing on Advanced Linear TV Advertising. This is a topic that’s been hot in conversation over the last year, and has resulted in a lot of questions. We built the lab to help demystify some of the hard topics including: 

  • The industry definition of Advanced Linear TV
  • How it works 
  • Benefits and challenges 
  • Videology’s Advanced Linear TV Solutions 

You can check out the entire lab here

Of course, if you have questions or comments (or a burning topic you’d like to see us cover) then please let us know! You can drop a line to

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