Don't Hire a Mechanic to fix your Toilet. Hire a Plumber.

If your toilet breaks or your sink starts leaking, who do you call? An auto mechanic or a plumber? Does it matter? They both fix broken things, right? Obviously, you call a plumber. Why? Because cars are very different than toilets or sinks, and you want someone with an expertise in the work you need done. So, when you’re ready to launch a video (TV-included) advertising campaign, does it matter what kind of technology vendor you work with? It’s all just advertising, right?

To answer the question, let’s take a look at some of the big differences between video and display.

Read the rest of this article on Marketing Magazine.

Tim Castree

Managing Director, North America

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