This week we released our global ‘2017 TV & Video Outlook’ featuring interviews with industry-leading media companies, advertising agencies and technology providers.
- The UK edition features interviews with CNN International, comScore Inc., MEC, MediaCom, OMG, and Viacom Velocity International.
- The North American edition features interviews with AT&T AdWorks, Bell Media, comScore Inc., GroupM, LiveRamp, Nielsen, Oracle, and WhiteOps.
The report comes during a crucial time in advertising as consumers’ viewing habits are becoming increasingly fragmented and harder to predict.
Some key topics in the report include:
- How best to navigate the changing TV and digital video land-scape
- What the smartest marketers are doing to gear up for success in 2017
- The rise in advanced TV advertising solutions
- Changes in cross-device and mobile advertising strategies
- The fight against fraud in digital advertising
- Leveraging the power of data
And much more!
The full piece is now available for download here. Enjoy!