Videology Releases Global '2017 TV & Video Outlook'

This week we released our global ‘2017 TV & Video Outlook’ featuring interviews with industry-leading media companies, advertising agencies and technology providers.

  • The UK edition features interviews with CNN International, comScore Inc., MEC, MediaCom, OMG, and Viacom Velocity International.
  • The North American edition features interviews with AT&T AdWorks, Bell Media, comScore Inc., GroupM, LiveRamp, Nielsen, Oracle, and WhiteOps.

The report comes during a crucial time in advertising as consumers’ viewing habits are becoming increasingly fragmented and harder to predict.

Some key topics in the report include:

  • How best to navigate the changing TV and digital video land-scape
  • What the smartest marketers are doing to gear up for success in 2017
  • The rise in advanced TV advertising solutions
  • Changes in cross-device and mobile advertising strategies
  • The fight against fraud in digital advertising
  • Leveraging the power of data

And much more!

 

The full piece is now available for download here. Enjoy!

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