That's a Wrap: Full Frontal Video, Full On

To kick off this year’s Upfront / NewFront season we held ‘Full Frontal Video, Full On.’ During the half-day summit, Industry-leading speakers and attendees gathered at The Dream Hotel in downtown Manhattan to discuss some of the biggest themes in video advertising and the convergence of TV and digital strategies.


It was a great day of conversation, networking and thought provoking content. Our panelists, speakers, and audience agreed that the digital video ecosystem is moving quickly, but TV isn’t going anywhere; it’s crucial for marketers to embrace new opportunities and technologies, and to take a holistic, full-frontal approach to their video advertising plans in 2016 and beyond.”


If you weren’t able to join us, you can see all of the content in video form at the bottom of this page. You can also check out some fun pictures from the event here.

 

News from the Show

Aligning with the theme of the conference, we released findings of an independent commissioned study conducted by Forrester Consulting, which evaluated current buyer and seller attitudes and behaviors toward video and TV advertising. Survey participants included 100 decision-makers from US advertisers, agencies, and media companies, including both traditional and online-only video content producers.


You can download the full research report here or read about it on The Drum, Marketing Dive, VideoNuze or Broadcasting & Cable.  You can also watch a short video recapping the findings here


Also during the event, AT&T AdWorks announced their brand new programmatic TV product, Video Inventory Platform (VIP), a self-service, web-based platform, developed with Videology.


You can read more about the story on Wall Street Journal or watch Jason Brown’s fireside chat with Will Richmond below.


Of course, with all of this great content, we needed a good way to share it—so we built a magazine! The print piece was passed out to all attendees of our show, and includes articles, insights, infographics and more on the subject of Full Frontal:

 

And now for the juicy stuff—here are videos of all the content from the show:

 

Welcome
Scott Ferber, Chairman & CEO, Videology

 

 

Revealed: Survey Results, Newly Released Forrester Research

 

 

◄◄ Rewind: Forrester Research Deep Dive: Uncovering the “Why” Behind the Stats
Moderator: Michael Kassan, Chairman & CEO, MediaLink
·  Ben Jankowski, Group Head, Global Media, MasterCard
·  Kern Schireson, EVP, Viacom Media Networks
·  Doug Ray, US CEO, Carat
·  Eric Solomon, SVP, Product Leadership, Nielsen

 

 

Profile of a 21st Century Media Company: Fireside Chat with AT&T’s Jason Brown
Moderator: Will Richmond, Editor and Publisher, VideoNuze
·  Jason Brown, VP, Head of National Adv Sales, AT&T AdWorks

 

 

Profile of a 21st Century Agency: Fireside Chat with MODI’s Mike Bologna
Moderator: Will Richmond, Editor and Publisher, VideoNuze
·  Mike Bologna, President at MODI Media – GroupM’s Advanced Television business unit

 

 

Fixing Video Advertising: An Industry Call to Arms
Presentation by: Tim Castree, Managing Director of North America, Videology

 

 

Spotlight: 2016 Economic Advertising Forecast 
Dynamics impacting this year’s Upfront market, and long-term trends impacting advertising, television, and media planning and buying.
·  Jack Myers, Media Ecologist, Chairman, MyersBizNet

 

 

►►Fast-forward: The Biggest Thing to Happen to TV in 2016 Was…
Moderator: Scott Ferber, Chairman & CEO, Videology
·  Kevin Smith, Senior Vice President, Comcast Media 360
·  Nick Troiano, CEO, Cadent
·  Tracey Scheppach, EVP, Publicis Precision Video
 

 

 

 

 

 

 

 

 

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