Happy Thursday from Videology!
Things are starting to cool down here on the East Coast and it finally feels like fall! But, lucky for us, there’s no chance advanced TV is cooling down just yet.
We’re in a bit of a buffer week in between Advertising Week and Broadcasting & Cable’s Advanced Advertising Summit coming up next week, as part of NYC TV Week. From “the street” this week we’re hearing all things Advanced TV advertising, and not just because of the upcoming event!
When looking at the total Advanced TV market, eMarketer predicts that programmatic TV ad spending will grow to $2.09 billion by 2018, and that figure will reach nearly $4 billion by 2019. That’s a huge piece of the advertising pie.
Tony Yi, Videology’s GM, Strategic Commercial Business Development, will be speaking on a panel at B&C’s Advanced Advertising Summit on the topic of programmatic TV, amongst other leaders in our space. We’re looking forward to sharing Tony’s insights from the panel with you all.
We continue to hear stories from our clients and the press about new brands exploring opportunities with data-enabled TV as well as CTV. The digitization of TV is truly upon us and we couldn’t be more excited – we’ve been waiting for this!
This week, we heard from clients who wondered if DETV would be able to reach a premium audience at scale through National TV – both in regards to placement impressions (on the premium networks/cable) but also in regards to reach (the right target audience.) The answer is YES. We love the opportunity to show our customers how Videology’s DETV product can achieve their desired reach and composition through national TV.
We’re keeping our eyes and ears open for more hot topics on the street. Stay tuned next week for more Videology insights from the street!