Happy Friday! Here’s what we’re seeing on the street this week…
Videology’s Q3 2017 U.S. TV & Video Market At-A-Glance Report
We kicked this week off by releasing our Q3 2017 U.S. TV & Video Market At-A-Glance report. We like to issue these quarterly market reports, which often reflect the broader trends happening in the industry. The Q3 2017 U.S. report revealed that spending on linear TV campaigns in the Videology platform using advanced data grew 60% for the first three quarters of 2017, compared to the same time period last year.
Another key finding of the report is that over 96% of campaigns ran across screens, with 60% of those containing a CTV component and since 2015, there has been an over 200% increase in the amount of ad requests for CTV. Check out more highlights of the report as covered by: Broadcasting & Cable, Multichannel News, MediaPost, OnlineVideo.net and Rapid TV News.
Transformational CMO Event
Millenium Alliance just held their Transformational CMO event in Denver yesterday. Our Founder and CEO Scott Ferber had a blast moderating the panel “The Path to Real ROI”, which explored the importance of full funnel measurement and how we should be defining ROI today. Panelists joined from Disney ABC Television Group, MasterCard, Principal Financial Group and Welch’s.
Cynopsis Media’s “IT List” Awards Luncheon
Stacy Daft, Videology’s GM, Enterprise Business Development, was honored as part of Cynopsis Media’s “It List” at an awards luncheon this week. We’re proud of you Stacy!
Across the Pond…
In the UK, Jana Eisenstein, Managing Director, EMEA, at Videology, joined Joanna Shields, the UK Prime Minister’s Special Representative on Internet Safety, to discuss algorithms in the posthuman era at MindShare’s UK Huddle event. Check out pictures from the event on our Twitter page!
Until next time – have a good weekend ahead!