A Look Back at Q2 2017: Convergence of Digital Video & TV is On the Rise

Here at Videology, every quarter we issue TV & Video At-A-Glance analysis reports on the cross-screen TV and video advertising markets across the globe, specifically in Europe and North America. Aimed to educate the market on what we’re seeing on the Videology platform, the reports often contain interesting insights and larger trends that reflect the online video and TV advertising landscape as a whole.

We very recently wrapped up our Q2 2017 reports for the North American markets. In our U.S. Q2 2017 report, it was apparent that advertisers are taking a converged approach to their advertising strategies. Findings show that spending on linear TV campaigns in the Videology platform using advanced data grew 150% quarter over quarter from Q1 2017 to Q2 2017. In fact, the report largely showed that we’re seeing clear movement this year in advertisers’ use of advanced TV campaigns, along with an increased interest in tying data sets across devices. Furthermore, the report found that 93% of campaigns utilized some type of cross-screen approach, and over half of all digital video campaigns included a Connected TV (CTV) component.

Our Canada Q2 2017 report was just released and echoed the growth of campaigns running across screens. The report shows that advertisers are increasingly deploying cross-screen campaigns, rising by nearly 77% since last quarter.

To read more about the Q2 2017 findings, you can read the full reports, along with press releases, here:

U.S. TV & Video Market At-A-Glance Q2 2017, press release

Canada Video Market At-A-Glance Q2 2017, press release

We’re expecting to see continued growth in the convergence of digital video and TV in advertising initiatives in the coming quarter. We’re looking forward to seeing what our Q3 reports unveil for the industry!

Check out coverage of the reports in MediaPost, The Drum and Media in Canada

 

Zinnia Gill

Communications Lead

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