Advanced TV advertising is here.
DETVGO™ is an easy-to-use, automated advanced TV planning and buying product powered by the Videology platform.
DETVGO now lets advertisers accurately target their strategic audience with the full scale and impact of traditional TV, and the capability to use first-party and third-party data.
With DETVGO, you’ll get:
- Greater workflow efficiency—with audience creation, planning, execution, and reporting all within one platform
- Faster execution of scalable, data-enabled TV campaigns
- The hands-on ability to create and size audience segments
- Access to over 60,000 data segments across 26 advertiser categories, including Nielsen AMRLD, Nielsen MRI Fusion, Nielsen Buyer Insights, Nielsen Marketing cloud and approved 1st party data