Header bidding first started making headlines about two years ago, when at least one industry publication declared, “The Rise of Header Bidding, The End of the Publisher’s Waterfall.” Back then, header bidding was limited to digital display ads. Now, as header bidding has begun making its way into the video space, it’s become a hot topic again. This Videology Knowledge Lab outlines everything you need to know about header bidding, especially as it relates to its use in the video advertising.
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Earlier this month, I had the privilege of speaking at LiveRamp’s annual data conference, ‘RampUp.’ This is, without a doubt, the industry’s most-attended event that specifically focuses on advanced data application for better targeting and measurements across media channels and devices.
Videology has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x increase in the number of ad requests for Connected TV since Q1 2015. In fact, today over half (56%) of campaigns are run using some Connected TV inventory.