This in-depth paper investigates the true value of Premium Online Video Advertising Inventory. Using media metrics (CTR, Viewability) as well as Business metrics (Brand Impact, Foot Traffic, Site Engagement), this paper finally answers the question: Is Premium Inventory worth the higher price?
From Our Blog
In this blog, which originally ran in AdExchanger, Videology Founder & CEO, Scott Ferber, discusses the importance of bringing data to the entire marketing funnel – including TV. This piece includes supporting stats based on a December 2017 Advertiser Perceptions study commissioned by Videology.
There is nothing new about advertisers’ desire to measure performance. What is new is the desire to tie digital performance metrics to television. It’s something that we all should have been prepared for someday. Someday appears to be now.