Header bidding first started making headlines about two years ago, when at least one industry publication declared, “The Rise of Header Bidding, The End of the Publisher’s Waterfall.” Back then, header bidding was limited to digital display ads. Now, as header bidding has begun making its way into the video space, it’s become a hot topic again. This Videology Knowledge Lab outlines everything you need to know about header bidding, especially as it relates to its use in the video advertising.
From Our Blog
Earlier this month, I had the privilege of speaking at LiveRamp’s annual data conference, ‘RampUp.’ This is, without a doubt, the industry’s most-attended event that specifically focuses on advanced data application for better targeting and measurements across media channels and devices.
Videology— a leading software provider for converged TV and video advertising – today announced the findings of a commissioned study conducted by Advertiser Perceptions on behalf of Videology on the topic of Advanced TV.