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What’s new in the industry? What topics, issues, and changes are shaping the video advertising landscape? What do we feel our clients need to understand, in order to do their jobs better? Dig into our latest research and data to find out. 


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Advanced Linear TV Ecosystem

Earlier this year, we published our first Knowledge Lab on Advanced Linear TV Advertising. As noted then, advanced linear TV advertising refers to the ability to bring enhanced data and greater automation to the linear TV and video buying and selling process.

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