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OUR INSIGHTS

What’s new in the industry? What topics, issues, and changes are shaping the video advertising landscape? What do we feel our clients need to understand, in order to do their jobs better? Dig into our latest research and data to find out. 

 
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First-Party Data

In today’s data-driven advertising marketplace, many digital marketers are using their own first-party data to reach customers and prospects with targeted, tailored messaging. For brands, the ability to leverage information gleaned from their own properties can be a powerful tool – but only if done right. This Videology Knowledge Lab delves into everything you need to know about first-party data.

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