This in-depth paper investigates the true value of Premium Online Video Advertising Inventory. Using media metrics (CTR, Viewability) as well as Business metrics (Brand Impact, Foot Traffic, Site Engagement), this paper finally answers the question: Is Premium Inventory worth the higher price?
This TV Primer is your one-stop-shop to learn about all forms of cross-screen TV advertising available today, including Data-enabled TV, Addressable TV, Connected TV, PC-based TV programming, and App-based Mobile TV content.
For each of these advertising approaches, this Knowledge Lab clearly lays out what they are, how they work, what types of measurement are available, and more.
In response to a series of high profile press exposés into the more dubious content at the far-reaches of the video ecosystem, 2017 was the year that advertisers reasserted themselves
at the centre of the online video narrative. There was a flurry of keynote statements, from
major global advertisers, stating new positions on key metrics such as quality, transparency,
safety and ROI.
In this article, which originally ran in AdExchanger, Videology Founder & CEO, Scott Ferber, discusses the importance of bringing data to the entire marketing funnel – including TV. This piece includes supporting stats based on a December 2017 Advertiser Perceptions study commissioned by Videology.
Uncover the latest trends in TV and Video Advertising in Videology's Q42017 TV & Video Market At-A Glance report.
Videology has released the results of a new survey commissioned through Advertiser Perceptions on the state of Linear TV advertising.
Read the findings of Videology's 3rd quarter 2017 analysis of the cross-screen TV & Video advertising market.
This is the latest installment of our educational Videology Knowledge Lab series, on the topic of TV and Video Ad Measurement. This Lab explores everything you need to know about defining success in TV and Video, and the wide range of opportunities that exist for advertisers and marketers today.
The Lab also includes a detailed timeline of the evolution of TV and Video Ad Measurement, including the point at which the two began to converge.
Videology commissioned Kantar Millward Brown to analyse the optimal frequency of online video, across a range of brand metrics using their CrossMedia Research™ consisting of benchmarked learnings across over 277 video campaigns. The research identifies the optimal threshold frequency for driving campaign awareness, brand associations (consideration) and motivation (action). To support better video campaign planning, our objective was to identify and understand the threshold frequencies for online video and how frequency should be set to meet individual brand and campaign objectives. We hope you find it useful.
Read the findings of Videology's 2nd quarter 2017 analysis of the cross-screen TV & Video advertising market.
In today’s data-driven advertising marketplace, many digital marketers are using their own first-party data to reach customers and prospects with targeted, tailored messaging. For brands, the ability to leverage information gleaned from their own properties can be a powerful tool – but only if done right. This Videology Knowledge Lab delves into everything you need to know about first-party data.
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Videology worked with one of the world’s leading telco brands, a category driver of innovation, to shed light on digital video’s role in complementing TV and driving cost-effective incremental reach. The research further revealed video’s ability to boost brand and product differentiation.