This is the latest installment of our educational Videology Knowledge Lab series, on the topic of TV and Video Ad Measurement. This Lab explores everything you need to know about defining success in TV and Video, and the wide range of opportunities that exist for advertisers and marketers today.
The Lab also includes a detailed timeline of the evolution of TV and Video Ad Measurement, including the point at which the two began to converge.
Videology commissioned Kantar Millward Brown to analyse the optimal frequency of online video, across a range of brand metrics using their CrossMedia Research™ consisting of benchmarked learnings across over 277 video campaigns. The research identifies the optimal threshold frequency for driving campaign awareness, brand associations (consideration) and motivation (action). To support better video campaign planning, our objective was to identify and understand the threshold frequencies for online video and how frequency should be set to meet individual brand and campaign objectives. We hope you find it useful.
In today’s data-driven advertising marketplace, many digital marketers are using their own first-party data to reach customers and prospects with targeted, tailored messaging. For brands, the ability to leverage information gleaned from their own properties can be a powerful tool – but only if done right. This Videology Knowledge Lab delves into everything you need to know about first-party data.
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Videology worked with one of the world’s leading telco brands, a category driver of innovation, to shed light on digital video’s role in complementing TV and driving cost-effective incremental reach. The research further revealed video’s ability to boost brand and product differentiation.
Connected TV is a quickly growing advertising format in today’s digitally-driven marketplace. Offering the lean-back experience of TV, but the targeting of digital advertising, marketers are increasingly embracing the format, eager to reach consumers in their living room with more relevant messaging. This Knowledge Lab covers everything you need to know about Connected TV.
Videology announced the findings of an independent study into the future prospects for progressive TV advertising across Europe.
This study, commissioned by Videology and conducted by Advertiser Perceptions provides deep insights into advertiser and agency attitudes and behaviors toward advanced TV, and reveals that both groups are already embracing the practice.
Header bidding first started making headlines about two years ago, when at least one industry publication declared, “The Rise of Header Bidding, The End of the Publisher’s Waterfall.” Back then, header bidding was limited to digital display ads. Now, as header bidding has begun making its way into the video space, it’s become a hot topic again. This Videology Knowledge Lab outlines everything you need to know about header bidding, especially as it relates to its use in the video advertising.
Increasingly, what was once a TV-only media world is now a world in which consumers receive video content not only through traditional TV channels but also via the Internet across a wide variety of connected devices.
We are proud to share the IDC Vendor Spotlight: Benefits of Working with a Video Specialist inTV and Video Advertising.