This study, commissioned by Videology and conducted by Advertiser Perceptions provides deep insights into advertiser and agency attitudes and behaviors toward advanced TV, and reveals that both groups are already embracing the practice.
Header bidding first started making headlines about two years ago, when at least one industry publication declared, “The Rise of Header Bidding, The End of the Publisher’s Waterfall.” Back then, header bidding was limited to digital display ads. Now, as header bidding has begun making its way into the video space, it’s become a hot topic again. This Videology Knowledge Lab outlines everything you need to know about header bidding, especially as it relates to its use in the video advertising.
Increasingly, what was once a TV-only media world is now a world in which consumers receive video content not only through traditional TV channels but also via the Internet across a wide variety of connected devices.
We are proud to share the IDC Vendor Spotlight: Benefits of Working with a Video Specialist inTV and Video Advertising.
The ‘2017 North American TV and Video Outlook’ report features interviews with: AT&T AdWorks, Bell Media, comScore Inc., GroupM, LiveRamp, Nielsen, Oracle and WhiteOps.
The ‘2017 UK TV and Video Outlook’ report features interviews with: CNN International, comScore Inc., MEC, MediaCom, OMG and Viacom Velocity International.
Advanced TV technologies bring tremendous incremental value to television advertisers, but it is often confusing to differentiate and evaluate what can seem like very similar products. With that in mind, we commissioned IDC, a leading provider of global market intelligence, to research how to choose an ad technology to make linear TV advertising smarter.
Over the past year, Videology has worked with advertisers across the ecosystem to develop smart video advertising plans to drive results across screens. In our newest whitepaper, “Still Mixing It Up”, you can read about various advertisers who have worked with Videology to drive sales, reach, brand metrics, and online metrics.
For auto marketers, knowing a consumer’s preferences and where they are in the vehicle purchase cycle is crucial in driving sales. In a new whitepaper, we discuss 5 key data strategies for automotive marketing in today’s digital age.
Earlier this year, we published our first Knowledge Lab on Advanced Linear TV Advertising. As noted then, advanced linear TV advertising refers to the ability to bring enhanced data and greater automation to the linear TV and video buying and selling process.