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What’s new in the industry? What topics, issues, and changes are shaping the video advertising landscape? What do we feel our clients need to understand, in order to do their jobs better? Dig into our latest research and data to find out. 


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TV and Video Ad Measurement

In this latest installment of our educational Videology Knowledge Lab series, on the topic of TV and Video Ad Measurement. This Lab explores everything you need to know about defining success in TV and Video, and the wide range of opportunities that exist for advertisers and marketers today.
The Lab also includes a detailed timeline of the evolution of TV and Video Ad Measurement, including the point at which the two began to converge.

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