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What’s new in the industry? What topics, issues, and changes are shaping the video advertising landscape? What do we feel our clients need to understand, in order to do their jobs better? Dig into our latest research and data to find out. 


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Bringing Addressability to TV Content Across Devices

This TV Primer is your one-stop-shop to learn about all forms of cross-screen TV advertising available today, including Data-enabled TV, Addressable TV, Connected TV, PC-based TV programming, and App-based Mobile TV content. 
For each of these advertising approaches, this Knowledge Lab clearly lays out what they are, how they work, what types of measurement are available, and more.

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