In today’s data-driven advertising marketplace, many digital marketers are using their own first-party data to reach customers and prospects with targeted, tailored messaging. For brands, the ability to leverage information gleaned from their own properties can be a powerful tool – but only if done right. This Videology Knowledge Lab delves into everything you need to know about first-party data.
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Videology worked with one of the world’s leading telco brands, a category driver of innovation, to shed light on digital video’s role in complementing TV and driving cost-effective incremental reach. The research further revealed video’s ability to boost brand and product differentiation.
Connected TV is a quickly growing advertising format in today’s digitally-driven marketplace. Offering the lean-back experience of TV, but the targeting of digital advertising, marketers are increasingly embracing the format, eager to reach consumers in their living room with more relevant messaging. This Knowledge Lab covers everything you need to know about Connected TV.
Header bidding first started making headlines about two years ago, when at least one industry publication declared, “The Rise of Header Bidding, The End of the Publisher’s Waterfall.” Back then, header bidding was limited to digital display ads. Now, as header bidding has begun making its way into the video space, it’s become a hot topic again. This Videology Knowledge Lab outlines everything you need to know about header bidding, especially as it relates to its use in the video advertising.
Increasingly, what was once a TV-only media world is now a world in which consumers receive video content not only through traditional TV channels but also via the Internet across a wide variety of connected devices.
We are proud to share the IDC Vendor Spotlight: Benefits of Working with a Video Specialist inTV and Video Advertising.