This study, commissioned by Videology and conducted by Advertiser Perceptions provides deep insights into advertiser and agency attitudes and behaviors toward advanced TV, and reveals that both groups are already embracing the practice.
Header bidding first started making headlines about two years ago, when at least one industry publication declared, “The Rise of Header Bidding, The End of the Publisher’s Waterfall.” Back then, header bidding was limited to digital display ads. Now, as header bidding has begun making its way into the video space, it’s become a hot topic again. This Videology Knowledge Lab outlines everything you need to know about header bidding, especially as it relates to its use in the video advertising.
Increasingly, what was once a TV-only media world is now a world in which consumers receive video content not only through traditional TV channels but also via the Internet across a wide variety of connected devices.
We are proud to share the IDC Vendor Spotlight: Benefits of Working with a Video Specialist inTV and Video Advertising.