Videology commissioned Advertiser Perceptions to conduct an extensive survey of Marketers and Agencies about the changing world of Advanced TV Advertising.
This TV Primer is your one-stop-shop to learn about all forms of cross-screen TV advertising available today, including Data-enabled TV, Addressable TV, Connected TV, PC-based TV programming, and App-based Mobile TV content.
For each of these advertising approaches, this Knowledge Lab clearly lays out what they are, how they work, what types of measurement are available, and more.
In response to a series of high profile press exposés into the more dubious content at the far-reaches of the video ecosystem, 2017 was the year that advertisers reasserted themselves
at the centre of the online video narrative. There was a flurry of keynote statements, from
major global advertisers, stating new positions on key metrics such as quality, transparency,
safety and ROI.