Knowledge Labs: Bringing Addressability to TV Content Across Devices

This TV Primer is your one-stop-shop to learn about all forms of cross-screen TV advertising available today, including Data-enabled TV, Addressable TV, Connected TV, PC-based TV programming, and App-based Mobile TV content. 
 
For each of these advertising approaches, this Knowledge Lab clearly lays out what they are, how they work, what types of measurement are available, and more.

Videology Labs: TV and Video Ad Measurement

Videology Labs: TV and Video Ad Measurement

This is the latest installment of our educational Videology Knowledge Lab series, on the topic of TV and Video Ad Measurement. This Lab explores everything you need to know about defining success in TV and Video, and the wide range of opportunities that exist for advertisers and marketers today.
 
The Lab also includes a detailed timeline of the evolution of TV and Video Ad Measurement, including the point at which the two began to converge.

Optimal Frequency For Video

Optimal Frequency For Video

Videology commissioned Kantar Millward Brown to analyse the optimal frequency of online video, across a range of brand metrics using their CrossMedia Research™ consisting of benchmarked learnings across over 277 video campaigns. The research identifies the optimal threshold frequency for driving campaign awareness, brand associations (consideration) and motivation (action). To support better video campaign planning, our objective was to identify and understand the threshold frequencies for online video and how frequency should be set to meet individual brand and campaign objectives. We hope you find it useful.

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