Consumers’ use of online video — from the proverbial user generated cute cat video to online streams of top-rated primetime television programs — is booming. It’s drawing the attention of media companies that see a lucrative new revenue stream and advertisers thrilling at the idea of a new advertising opportunity that delivers the sight-sound-motion impact of television. Below are country-specific breakdowns from a Forrester Consulting report commissioned by Videology, which evaluates how the growth of online video will change the advertising industry.
Forrester - UK Video Landscape
Forrester - Spain Video Landscape
Forrester - Italy Video Landscape
Forrester - Germany Video Landscape
Forrester - France Video Landscape