IDC Research: How to Choose Ad Technology to Make Linear TV Advertising Smarter

Advanced TV technologies bring tremendous incremental value to television advertisers, but it is often confusing to differentiate and evaluate what can seem like very similar products.  With that in mind, we commissioned IDC, a leading provider of global market intelligence, to research how to choose an ad technology to make linear TV advertising smarter.

Tommy Stalknecht

Lives in Nashville, TN

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