Understanding The True Impact Of Video Advertising

Videology partnered with Gateway Research to study attention, emotion and recall for video advertising across the three main screens – TV, desktop and mobile. Based on actual consumer behavior gathered through the latest in eye-tracking and biometric technology, this study lifts the lid on the black box of consumer behavior and uncovers what it really takes to capture viewer attention.

Understanding The True Impact of Video Advertising

Tommy Stalknecht

Lives in Nashville, TN

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