Advanced TV Trends: Videology’s Annual Survey of Marketers and Media Agencies

Videology commissioned Advertiser Perceptions to conduct an extensive survey of Marketers and Agencies about the changing world of Advanced TV Advertising. The research delved into how the industry is approaching data-enabled TV, addressable TV, Over-the-Top and more in 2018. Our study found that the industry is embracing advanced forms of TV advertising more than ever – and expects to see continued strong growth in the years ahead.


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