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Bringing Addressability to TV Content Across Devices

This TV Primer is your one-stop-shop to learn about all forms of cross-screen TV advertising available today, including Data-enabled TV, Addressable TV, Connected TV, PC-based TV programming, and App-based Mobile TV content. 
 
For each of these advertising approaches, this Knowledge Lab clearly lays out what they are, how they work, what types of measurement are available, and more.

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