Digital Media...Distilled

Videology Knowledge Lab is an educational series that sheds light on the key topics impacting advertisers and agencies in today’s converged video advertising world. Through straightforward overviews, we will provide definitions, data, and explanations of key subjects, to bring simplicity and clarity to an otherwise complicated industry.

First-Party Data

In today’s data-driven advertising marketplace, many digital marketers are using their own first-party data to reach customers and prospects with targeted, tailored messaging. For brands, the ability to leverage information gleaned from their own properties can be a powerful tool – but only if done right. This Videology Knowledge Lab delves into everything you need to know about first-party data.

If you’d like Powerpoint slides about this lab to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com


Connected TV

Connected TV is a quickly growing advertising format in today’s digitally-driven marketplace. Offering the lean-back experience of TV, but the targeting of digital advertising, marketers are increasingly embracing the format, eager to reach consumers in their living room with more relevant messaging. This Knowledge Lab covers everything you need to know about Connected TV.

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If you’d like Powerpoint slides about this lab to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com


Video Header Bidding

Header bidding first started making headlines about two years ago, when at least one industry publication declared, “The Rise of Header Bidding, The End of the Publisher’s Waterfall.” Back then, header bidding was limited to digital display ads. Now, as header bidding has begun making its way into the video space, it’s become a hot topic again. This Videology Knowledge Lab outlines everything you need to know about header bidding, especially as it relates to its use in the video advertising.

If you’d like Powerpoint slides about this lab Advertising to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com

 

Advanced Linear TV Ecosystem

In this installment of the ‘Knowledge Lab’ series, we discuss the changing TV advertising ecosystem, which is seeing unprecedented shifts as marketers increasingly rely on data and automation to bring greater precision to their TV ad campaigns.

If you’d like Powerpoint slides about this lab to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com

 

Mobile Video Advertising

This Videology Knowledge Lab topic is Mobile Video Advertising. In this Knowledge Lab installment, we provide an overview of the topic and answer key questions to help you understand what it is, how it impacts you, and what you can do about it.

If you’d like Powerpoint slides about Mobile Video Advertising to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com

 

Advanced Linear TV Advertising

Over-the-top. Data-Enabled. Addressable. Linear. The TV landscape is more complicated today than ever before. In this Videology Knowledge Lab installment, we’ll pare down the increasingly changing world of TV advertising, and examine how consumers are responding to all of these shifts.

If you’d like Powerpoint slides about Advanced Linear TV Advertising to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com

 

Viewability

Our third Videology Knowledge Lab will delve into Viewability, a consistently hot (and often disputed) topic across the industry today.  We’ll examine how Viewability is defined, why it is important, and why it continues to be a major focus for marketers today.  Check back for more on this important topic.

If you’d like Powerpoint slides about Viewability to use in your next client presentation, 
please contact us at KnowledgeLabs@videologygroup.com

 

Ad Fraud

This Videology Knowledge Lab topic is ad fraud, an issue that impacts all players in today’s digital landscape.  In this Knowledge Lab installment, we provide an overview of the topic and answer key questions to help you understand what it is, how it impacts you, and what you can do about it.


If you’d like Powerpoint slides about ad fraud to use in your next client presentation, 
please contact us at KnowledgeLabs@videologygroup.com

 

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