Bringing Addressability to TV Content Across Devices
This TV Primer is your one-stop-shop to learn about all forms of cross-screen TV advertising available today, including Data-enabled TV, Addressable TV, Connected TV, PC-based TV programming, and App-based Mobile TV content.
For each of these advertising approaches, this Knowledge Lab clearly lays out what they are, how they work, what types of measurement are available, and more.
Advanced Linear TV Advertising
Over-the-top. Data-Enabled. Addressable. Linear. The TV landscape is more complicated today than ever before. In this Videology Knowledge Lab installment, we’ll pare down the increasingly changing world of TV advertising, and examine how consumers are responding to all of these shifts.
Advanced Linear TV Ecosystem
In this installment of the ‘Knowledge Lab’ series, we discuss the changing TV advertising ecosystem, which is seeing unprecedented shifts as marketers increasingly rely on data and automation to bring greater precision to their TV ad campaigns.
Connected TV is a quickly growing advertising format in today’s digitally-driven marketplace. Offering the lean-back experience of TV, but the targeting of digital advertising, marketers are increasingly embracing the format, eager to reach consumers in their living room with more relevant messaging. This Knowledge Lab covers everything you need to know about Connected TV.
Digital Screens & Devices
Mobile Video Advertising
This Videology Knowledge Lab topic is Mobile Video Advertising. In this Knowledge Lab installment, we provide an overview of the topic and answer key questions to help you understand what it is, how it impacts you, and what you can do about it.
If you’d like Powerpoint slides about one of these labs to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com
Data and Measurement
TV and Video Ad Measurement
This Lab explores everything you need to know about defining success in TV and Video, and the wide range of opportunities that exist for advertisers and marketers today.
The Lab also includes a detailed timeline of the evolution of TV and Video Ad Measurement, including the point at which the two began to converge.
In today’s data-driven advertising marketplace, many digital marketers are using their own first-party data to reach customers and prospects with targeted, tailored messaging. For brands, the ability to leverage information gleaned from their own properties can be a powerful tool – but only if done right. This Videology Knowledge Lab delves into everything you need to know about first-party data.
If you’d like Powerpoint slides about this lab to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com
Other Hot Topics
Video Header Bidding
Header bidding first started making headlines about two years ago, when at least one industry publication declared, “The Rise of Header Bidding, The End of the Publisher’s Waterfall.” Back then, header bidding was limited to digital display ads. Now, as header bidding has begun making its way into the video space, it’s become a hot topic again. This Videology Knowledge Lab outlines everything you need to know about header bidding, especially as it relates to its use in the video advertising.
Our third Videology Knowledge Lab will delve into Viewability, a consistently hot (and often disputed) topic across the industry today. We’ll examine how Viewability is defined, why it is important, and why it continues to be a major focus for marketers today. Check back for more on this important topic.
This Videology Knowledge Lab topic is ad fraud, an issue that impacts all players in today’s digital landscape. In this Knowledge Lab installment, we provide an overview of the topic and answer key questions to help you understand what it is, how it impacts you, and what you can do about it.
If you’d like Powerpoint slides about this lab Advertising to use in your next client presentation, please contact us at KnowledgeLabs@videologygroup.com