Videology, a leading software provider for converged TV and video advertising solutions, today released the latest installment of their educational series, ‘Knowledge Labs.’ In this installment, Videology examines the topic of Connected TV, focusing on how the medium is being used today for video advertising.
Videology has released its Q1 2017 Canada Video Market At-A-Glance report. The report shows that advertisers are increasingly embracing a holistic, cross-screen approach to their video advertising strategies.
Videology has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x increase in the number of ad requests for Connected TV since Q1 2015. In fact, today over half (56%) of campaigns are run using some Connected TV inventory.
Videology, a leading software provider for converged TV and video advertising, today announced the findings of an independent study into the future prospects for progressive TV advertising across Europe.
In “TV Nations: Outlook For Progressive TV Advertising Solutions”, research and strategy consulting firm MTM conducted an in-depth review of developments across Europe, exploring the views and perspectives of agencies, broadcasters and TV platforms in nine countries: Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden and the UK.
Videology— a leading software provider for converged TV and video advertising – today announced the findings of a commissioned study conducted by Advertiser Perceptions on behalf of Videology on the topic of Advanced TV.
Videology has released the latest installment of their educational series, ‘Knowledge Labs.’ In this installment, Videology delves into the topic of header bidding, with a focus on how the practice, historically a display solution, is beginning to appear in video advertising.
TruOptik, a media intelligence and ad tech company focused on digital over-the top (OTT) television and Videology, one of the world’s leading software providers for TV and video advertising, announced an agreement that will allow Videology clients to tap Tru Optik’s OTT Marketing Cloud through the Videology Platform
Videology has released its Q4 2016 U.S. TV & Video At-A-Glance report. According to the report, in the second half of 2016, more than one-fourth of advanced TV campaigns used their own first-party data for targeting. These data segments could include past purchase history, website visits, registration data or loyalty data, and offer brands a way to utilize their direct relationship with customers for more relevant advertising.