Videology, a leading software provider for converged TV and video advertising, today announced the findings of an independent study into the future prospects for progressive TV advertising across Europe.
In “TV Nations: Outlook For Progressive TV Advertising Solutions”, research and strategy consulting firm MTM conducted an in-depth review of developments across Europe, exploring the views and perspectives of agencies, broadcasters and TV platforms in nine countries: Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden and the UK.
Videology— a leading software provider for converged TV and video advertising – today announced the findings of a commissioned study conducted by Advertiser Perceptions on behalf of Videology on the topic of Advanced TV.
Videology has released the latest installment of their educational series, ‘Knowledge Labs.’ In this installment, Videology delves into the topic of header bidding, with a focus on how the practice, historically a display solution, is beginning to appear in video advertising.
TruOptik, a media intelligence and ad tech company focused on digital over-the top (OTT) television and Videology, one of the world’s leading software providers for TV and video advertising, announced an agreement that will allow Videology clients to tap Tru Optik’s OTT Marketing Cloud through the Videology Platform
Videology has released its Q4 2016 U.S. TV & Video At-A-Glance report. According to the report, in the second half of 2016, more than one-fourth of advanced TV campaigns used their own first-party data for targeting. These data segments could include past purchase history, website visits, registration data or loyalty data, and offer brands a way to utilize their direct relationship with customers for more relevant advertising.
LONDON, February 15th, 2017 – Videology – a leading software provider for converged TV and video advertising – reported that the share of programmatic guaranteed inventory rose from 41% in Q1 2016 to 57% in Q4 2016, confirming marketers’ efforts to lock in premium media supply.
Videology released findings from a new survey, which gives insights into the digital habits of millennial males. The survey, which covered topics like device preferences and streaming habits, was distributed to 500 males using Google surveys.