Videology has released its “Canada Video Market At-A-Glance Q2 2017” report. The report shows that advertisers are increasingly deploying cross-screen campaigns, rising by nearly 77% since last quarter.
Videology, a leading software provider for converged TV and video advertising solutions, today released the latest installment of their educational series, ‘Knowledge Labs.’ In this installment, Videology examines the topic of Connected TV, focusing on how the medium is being used today for video advertising.
Videology has released its Q1 2017 Canada Video Market At-A-Glance report. The report shows that advertisers are increasingly embracing a holistic, cross-screen approach to their video advertising strategies.
Videology has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x increase in the number of ad requests for Connected TV since Q1 2015. In fact, today over half (56%) of campaigns are run using some Connected TV inventory.