TruOptik, a media intelligence and ad tech company focused on digital over-the top (OTT) television and Videology, one of the world’s leading software providers for TV and video advertising, announced an agreement that will allow Videology clients to tap Tru Optik’s OTT Marketing Cloud through the Videology Platform
Videology has released its Q4 2016 U.S. TV & Video At-A-Glance report. According to the report, in the second half of 2016, more than one-fourth of advanced TV campaigns used their own first-party data for targeting. These data segments could include past purchase history, website visits, registration data or loyalty data, and offer brands a way to utilize their direct relationship with customers for more relevant advertising.
LONDON, February 15th, 2017 – Videology – a leading software provider for converged TV and video advertising – reported that the share of programmatic guaranteed inventory rose from 41% in Q1 2016 to 57% in Q4 2016, confirming marketers’ efforts to lock in premium media supply.
Videology released findings from a new survey, which gives insights into the digital habits of millennial males. The survey, which covered topics like device preferences and streaming habits, was distributed to 500 males using Google surveys.
Today, Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology’s platform to plan, launch and report on Snapchat campaigns.
Videology, a leading software provider for converged TV and Video advertising solutions, today announced that Tim Gentry has been named as Senior Vice President, Advertiser and Agency, EMEA. Previously Global Revenue Director at The Guardian, and widely regarded as a pioneer in programmatic advertising, Tim will contribute his unparalleled industry knowledge and over 20 years of experience to Videology’s European business. Gentry will commence his role in early March, reporting into Videology’s EMEA Managing Director, Jana Eisenstein, and will lead a team of over 40 people across the region.
NEW YORK—January 9, 2017— Today, Videology, a leading software provider for converged TV and video advertising, released a new report featuring interviews with industry-leading media companies, advertising agencies and technology providers. The report, ‘2017 TV & Video Outlook,’ is offered in two regional editions, one focused on the U.K. market and one focused on the North American market.