LONDON, February 15th, 2017 – Videology – a leading software provider for converged TV and video advertising – reported that the share of programmatic guaranteed inventory rose from 41% in Q1 2016 to 57% in Q4 2016, confirming marketers’ efforts to lock in premium media supply.
Videology released findings from a new survey, which gives insights into the digital habits of millennial males. The survey, which covered topics like device preferences and streaming habits, was distributed to 500 males using Google surveys.
Today, Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology’s platform to plan, launch and report on Snapchat campaigns.
Videology, a leading software provider for converged TV and Video advertising solutions, today announced that Tim Gentry has been named as Senior Vice President, Advertiser and Agency, EMEA. Previously Global Revenue Director at The Guardian, and widely regarded as a pioneer in programmatic advertising, Tim will contribute his unparalleled industry knowledge and over 20 years of experience to Videology’s European business. Gentry will commence his role in early March, reporting into Videology’s EMEA Managing Director, Jana Eisenstein, and will lead a team of over 40 people across the region.
NEW YORK—January 9, 2017— Today, Videology, a leading software provider for converged TV and video advertising, released a new report featuring interviews with industry-leading media companies, advertising agencies and technology providers. The report, ‘2017 TV & Video Outlook,’ is offered in two regional editions, one focused on the U.K. market and one focused on the North American market.
JAPAN - December 15, 2016 - Video Research Co., Ltd. (Headquarters: Tokyo, Japan; President: Yuzuru Kato, hereinafter Video Research) announced today that it has agreed to consider a partnership with Videology (Headquarters: New York, US, CEO: Scott Ferber), a global software provider for converged TV and video advertising planning, as well as measurement tools for advertisers, broadcasters and agencies, to investigate current market needs for leveraging extensive TV and video advertising data now available in Japan.
NEW YORK – December 15, 2016 – Today, Videology, a leading software provider for converged TV and video advertising, announced findings from a new research, which show agency advertisers and brand marketers still heavily rely on age and gender targeting and measurement in their advertising campaigns.