Videology Platform Services Cookie Policy

Effective: May 24, 2018

 

Videology believes in providing transparency about how we collect information about you. This Platform Services Cookie Policy (the “Policy”) provides detailed information about how and when Videology uses cookies.This Policy applies to our use of cookies in the performance of our technology platform products and services and any related services we provide to our clients (“Platform Services”).

For information about cookies that we may use through our corporate web site (www.videologygroup.com) and any other websites owned and operated by Videology, Inc. and its affiliates, please see our Website Cookie Policy.

As described in our Platform Services Privacy Policy, Videology uses cookies and other technologies when performing our services to help deliver more personalized advertising. Some cookies that we use through our Platform Services will collect information about you that relates to an identifiable individual. Any information that we collect via those cookies will be used in accordance with our Platform Services Privacy Policy.


What is a cookie?

A cookie is a small file of letters and numbers that we store on the web browser of a media device (computer, tablet, etc.). Unless you have adjusted your browser setting so that it will refuse cookies, or implemented our opt-out cookie on your browser, our system will issue cookies when a client that uses our services sends us a request notifying us that you are viewing their media, or if you visit our corporate web site.


What types of cookies does Videology use?

Persistent cookies: A persistent cookie helps us recognize your browser as one we’ve seen before, so it’s easier for us to determine the most relevant advertising to deliver to you. When we see your browser for the first time, your browser receives a persistent cookie that remains on your browser and allows us to recognize it the next time we receive a request from that same browser.

Session cookies: Session cookies only last for as long as the session (usually the current visit to a website or a browser session). Unlike a persistent cookie, when you close your web browser, session cookies are deleted.

The tables below detail the cookies that Videology uses when performing its Platform Services, and also provide an explanation of the cookie type, use and lifespan.


Preference Cookies

Preference cookies collect and store information about your choices and preferences, such as your preference to opt-out of Videology’s personalized advertising and other cookies that may be set by us.

Cookie Name

Type

Details

Lifespan

opt-out

persistent

We use this to recognize a user’s opt-out preference.

15 years

Advertising and Analytics Cookies

We partner with web site publishers to deliver advertising that we believe may interest you based on information we receive from third-party data providers we work with who have lawfully obtained and license information that they believe relates to your interests. We set and access cookies on the browser of your device to perform this service and may also use pixel tags or web beacons (to learn more about pixel tags please click here). These cookies and other technologies are used to assist in the delivery of advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign. Finally, they are used communicate with our third-party data providers, insuring that we have the most updated and relevant information to use in determining what ads may be more relevant to you and your interests.

Cookie Name

Type

Details

Lifespan

ptc

persistent

We use this to track user IDs assigned to users by our third-party data providers that are matched with a tidal_ttid cookie ID that we have assigned to a user, so that we may recognize (or match) the same user for purposes of looking up information the third-party data provider has provided to us about that user so we can determine the most relevant ad to deliver to that user.

12 mos.

adidt

persistent

Used (1) by impression logger when conversion pixel fires to determine which campaign to attribute the conversion to, and (2) by ad server to insure we don’t repeated serve the same “filler” campaign.

12 mos.

ttvrc

persistent

Stores arbitrary numbers that map to behavioral targeting data about the user obtained from third party data providers. The cookie itself expires in 1 year from the date it is set or updated. The data inside the cookie expires based on who the data is acquired from and the terms for that business relationship (which will always less than the actual cookies expiration date). The cookie contains data for various providers, which in each case, has its own expiration date based on the contract with the data provider.

12 mos.

asrt

persistent

Used to track when to place a user in a Videology proprietary cluster/segment. Tells Videology when it is time to update the tpuav cookie.

30 days

tpdpc

persistent

Cookie used to manage the expiration date of a user’s demo/age, per the terms of the data partner business relationship.

12 mos.

tpuav

persistent

Stores arbitrary numbers that map to a user’s demo information obtained from third party data providers, as well as inferred demo.

Up to 12 mos.

tidal_ttid

persistent

Videology unique identifier.

12 mos.

tpfeqcap

persistent

Used for tracking frequency of ads served to users. For example, may be used to insure you aren’t shown the same ad several times over a particular timeframe.

12 mos.

adID

session

Reporting to advertising clients to match clicks/quartile pings back to an impression.

End of session

uavpid

session

Used for tracking the Placement that initiated the Data Provider lookup.

End of session

tpuavsession

session

Used to make sure Videology doesn’t send a request to the same third-party data partners multiple times in the same session.

End of session

sync-his

Persistent

Used to keep track of the last day we synced (matched) user IDs with a partner (matching the tidal_ttid with a partner’s user ID to permit recognition of the same user).

12 mos.

How Do I Manage Cookies You Use?

You have the right to exercise your choice about whether to accept or reject cookies. You can exercise your cookie preferences by following the opt-out instructions below.

If you would like to opt-out of cookies that we use in performing our Platform Services for interest-based advertising, you may do so by visiting Videology’s Opt-Out page.

In addition, you can block or refuse to accept cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Please note that internet browsers allow you to change your cookie settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the 'Help' option in your internet browser for more details.

For further information about deleting or blocking cookies, please visit: http://www.allaboutcookies.org/manage-cookies/index.html.


Updates to This Policy and How to Contact Us

We may update this Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Accordingly, please re-visit this Policy regularly to stay informed about our use of cookies. The date at the top of this Policy indicates when it was last updated.

If you have any questions, please contact us by email at privacy@videologygroup.com, or write to us at the following address:

In the United States:

Privacy
Videology, Inc.
1500 Whetstone Way, Suite 500
Baltimore, MD  21230

In the European Union:

Privacy
Videology, Ltd.
Noah’s Yard
10 York Way
London, N1 9AA
UNITED KINGDOM

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