Videology Reports More than 1 in 4 Advanced TV Campaigns Leverage First-Party Data; In-Demo Delivery Remains Crucial for Digital Campaigns

Videology Reports More than 1 in 4 Advanced TV Campaigns Leverage First-Party Data; In-Demo Delivery Remains Crucial for Digital Campaigns

Videology has released its Q4 2016 U.S. TV & Video At-A-Glance report. According to the report, in the second half of 2016, more than one-fourth of advanced TV campaigns used their own first-party data for targeting. These data segments could include past purchase history, website visits, registration data or loyalty data, and offer brands a way to utilize their direct relationship with customers for more relevant advertising.

Videology Secures Tim Gentry as SVP of Advertiser and Agency for EMEA

Videology, a leading software provider for converged TV and Video advertising solutions, today announced that Tim Gentry has been named as Senior Vice President,  Advertiser and Agency, EMEA.  
Previously Global Revenue Director at The Guardian, and widely regarded as a pioneer in programmatic advertising, Tim will contribute his unparalleled industry knowledge and over 20 years of experience to Videology’s European business. 
Gentry will commence his role in early March, reporting into Videology’s EMEA Managing Director, Jana Eisenstein, and will lead a team of over 40 people across the region.

Videology Releases Global ‘2017 TV & Video Outlook’ Featuring Insights and Predictions from Advertising Industry Leaders

NEW YORK—January 9, 2017— Today, Videology, a leading software provider for converged TV and video advertising, released a new report featuring interviews with industry-leading media companies, advertising agencies and technology providers. The report, ‘2017 TV & Video Outlook,’ is offered in two regional editions, one focused on the U.K. market and one focused on the North American market.

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