Videology Announces Linear Optimization Support for Fox Networks Group’s AIM

New York, November 16, 2017— Videology—a leading software provider for converged TV and video advertising—today announced its work with Fox Networks Group’s (FNG) Audience Insights Manager (AIM), an optimized linear solution that enables advertising partners to effectively target precision audiences across FNG’s television inventory. In addition to providing linear optimization services for AIM, Videology will also support FNG’s participation in OpenAP, a consortium FNG co-founded with Viacom and Turner to deliver cross-publisher targeting and independent posting for advanced audiences.

Beginning in 2017, as demand for Advanced TV solutions grew, Videology’s scope of work expanded to include the development of additional go-to-market strategies to solve advertisers’ emerging needs. 

“As an ad technology provider, we provide the best solutions to advance the objectives of the overall TV ecosystem. Our ongoing work with Fox is a great example of this,” said Scott Ferber, Founder and CEO, Videology. “As media companies embrace audience targeting on TV, the market is able to provide more effective and relevant advertising.  We are delighted to continue to support Fox in our ongoing quest to make Advanced TV as viable and valuable a medium as possible.”

For more information, please visit: www.videologygroup.com or contact solutions@videologygroup.com.


About Videology:
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

 

Media Contact:

Zinnia Gill
Communications Lead, Videology
(845) 807-2799
zgill@videologygroup.com

Videology Q3 2017 Canada Report Sees a 40% Increase in In-Demo Delivery When Using Predictive Demo Targeting

Toronto, November 13, 2017 – Videology – a leading software provider for converged TV and video advertising – today released its “Q3 2017 Canada Video Market At-A-Glance” report. The report reveals that Canadian advertisers saw a 40% increase in in-demo delivery when employing Predictive Demo Targeting in their campaigns, ahead of the Nielsen Baseline.

Improved in-demo delivery is important to advertisers as the use of demo targeting in video remains part of most brands’ video strategies. Since demo-based buying is a mainstay for TV advertising, the use of age and gender targeting in video allows marketers to plan and measure performance more holistically—increasingly important as viewing migrates across screens.

“Video’s ability to deliver precise audience segments based on a variety of data sources is certainly extremely valuable. However, this doesn’t diminish the usefulness of age/gender targeting, especially for brands with cross-screen reach objectives who are seeking to continually fill the funnel with new consumers,” said Mark McKee, EVP, Marketing & Sales, North America, Videology.

“If demo targeting is important to your brand strategy, you want to use targeting tools that can help you deliver in-demo audiences better. Period.” McKee added. “I believe that’s why we are seeing increased adoption of our Predictive Targeting capabilities.”

The report also found that 68% of campaigns ran across screens, most notably PC and Mobile—further supporting the trend toward holistic screen management. Additionally, campaigns that used mobile grew around 20% from the previous quarter.

In addition, the report found that many advertisers in Canada are choosing to use their own first-party data for targeting campaigns. In Q3 2017, the top category using first-party data in digital campaigns was Auto, followed by Health & Fitness, and Shopping.

Additional key findings of the Q3 2017 Canada report include:

  • Preferences in buying campaigns was mostly stable from the prior quarter, with most campaigns being bought on a TV-like guaranteed CPM basis.
  • Most advertisers chose view-through rate as an objective (88%), followed by viewable rate (41%), which was up 128% from last quarter.
  • For campaign targeting, advertisers are heavily using Demo and Behavioural targeting, followed by other tactics such as Geo targeting and Frequency Caps.
  • When choosing Viewability Standards, opposite from last quarter, advertisers preferred the Custom Standard (66%) over the MRC Standard (34%).
  • Finance was the top digital advertising category in Q3 2017, increasing 58% from last quarter, followed by Retail, Consumer Goods, Health & Fitness, and Automotive.
  • Similar to last quarter, when viewability was selected as a campaign objective, 83% of advertisers chose it as their secondary objective.
  • 63% of campaigns utilize 15-second spots more often than 30-second spots.

Additional details and the full report, “Q3 2017 Canada Video Market At-A-Glance,” can be found here.

 

About Videology:

Videology is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

For Canadian business inquiries, contact: canada@videologygroup.com.

 

Media Contact:

Zinnia Gill
Communications Lead, Videology
zgill@videologygroup.com
(845) 807-2799

Videology Offers Advertisers and Agencies Free Access to DETVGO™— Allowing Seamless Activation of Advanced TV Advertising Campaigns

CEO Says, “Technology Should Not Be a Barrier to Better TV Advertising”

New York— October 25, 2017 — Today, Videology, a leading provider of converged TV and video advertising software, announced the launch of DETVGO™ — a self-service, automated advanced TV advertising product powered by the Videology platform. Videology will offer agencies and advertisers free access to DETVGO to help facilitate advanced TV transactions and introduce more users to its benefits. 

The Videology platform offers a full suite of capabilities to support data-enabled TV advertising, including holistic planning and yield optimization capabilities. The DETVGO™ product is built on top of this platform. It serves as an access point for users interested in trialing the benefits of data-enabled TV advertising—including the potential for programmatic transactions between buyers and TV inventory providers. It is easy-to-use, seamless to deploy, and provides access to Videology’s superior data integrations, forecasting and optimization within a simple user interface. 

“Videology has built a sophisticated platform for TV advertisers that can be customized to fit their specific needs, but these specialized, enterprise partnerships take time and commitment. At the same time, interest in advanced TV is escalating—advertisers want to get going, now. DETVGO is that gateway product,” said Scott Ferber, Founder and CEO, Videology. “Technology should not be a barrier to better TV advertising. It should help propel the industry forward.”

DETVgo Capabilities

DETVGO allows advertisers to reach their strategic target audiences with greater accuracy, with the capability of using approved advanced data sets, such as purchase behaviors, while maintaining the full scale and impact of traditional linear TV. DETVGO allows users to generate summary plans using those networks, programs or dayparts that will optimally deliver a strategic target in accordance with an advertiser’s selected goals.

By logging in to DETVGO, a user can immediately begin constructing and sizing audiences, or strategic targets, combining over 60,000 available data-segments. Once the strategic audience is finalized, DETVGO begins to generate an optimized TV plan working within the user’s designated media parameters and constraints. To do this, DETVGO scans all available TV inventory based on accurate, verified avails and pricing—a differentiating feature from other TV advertising technologies. This deep, always-on data integration with inventory partners helps to ensure audience delivery and mitigate the need for makegoods.

The summary plan is optimized toward delivering the strategic target against one of three selectable KPIs: total impression delivery, total reach, or audience composition (index). A plan summary along with proposed insertion order (IO) terms is then sent to the buyer, including bottom line pricing and full network and data transparency. If the buyer accepts the plan and signs the IO, the buy is executed. Post-campaign, the user receives consolidated delivery reporting.  

Benefits Summary of DETVGO

DETVGO brings automation to multiple data-enabled TV components, such as audience creation, transacting and reporting, providing advertisers with the following benefits:

  • Faster execution of scalable, data-enabled TV campaigns
  • Hands-on access to audience segmentation and sizing capabilities
  • Greater workflow efficiency—with audience creation, plan generation, execution and reporting, all within one platform
  • Access to over 60,000 data segments across 26 categories
  • Ability to consistently apply data segments across major cable TV networks
  • Optimization against a strategic target based on accurate and automated pricing and avails from always-on integrations
  • Transparency of TV cable network and daypart mix allocation
  • Optional digital video campaign extensions to complement TV buy
  • Access to audience verification, brand metrics and sales impact studies

DETVGO is currently available to a select group of users, with open access to all expected during the first week of November. Beginning today, advertisers and agencies can pre-order a login for DETVGO by visiting www.videologygroup.com/DETVGO, or  www.DETVGO.com.*  

 For more information, please contact solutions@videologygroup.com.

*Use of the DETVGO™ product is subject to certain terms and conditions. More information is available at www.videologygroup.com/DETVGO.

 

 
About Videology:
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

 

Press contact:

Zinnia Gill
zgill@videologygroup.com
845-807-2799

New Videology Knowledge Lab Examines Measurement’s Key Role in the Converged TV & Video Advertising Space

Industry-Education Report Outlines the Uses, Challenges and Evolution of TV and Video Ad Measurement

 

NEW YORK, October 4, 2017 – Videology, a leading software provider for converged TV and video advertising solutions, today released the latest installment of its educational 'Knowledge Labs' series. In this latest installment, Videology examines the various ways that measurement – one of the most important elements of advertising campaigns – is being used in the converged TV and video advertising space. This report examines everything marketers need to know when it comes to TV and video advertising measurement.

In addition to this, the Knowledge Lab explores the evolution of measurement in both TV and digital video, including a detailed timeline of the path of TV measurement, the path of digital video measurement, and where the two intersect. The lab found that that the convergence between TV measurement and digital video measurement occurred in the early 2000’s.

To help advertisers navigate the often-complex world of measurement, the Knowledge Lab also provides a detailed look at measurement opportunities that are available in TV and video today including brand, action, sales and audience verification studies.  

“The reason all marketers advertise is to drive a given set of results, and accurate measurement is the only way to understand if those results are achieved,” said Aleck Schleider, SVP of Client and Data Strategy, Videology. “Fortunately, advances in measurement have accelerated in the past few years. We are approaching the Holy Grail where exposure to TV and video advertising can be tied directly to a variety of brand and business metrics. It’s important—and challenging—for advertisers to fully understand these fast-moving metrics in order to drive the greatest ROI from their advertising. We wrote this Knowledge Lab with that goal in mind.”

When determining the accuracy of a TV or video ad campaign, the lab shares that there are several challenges that advertisers may run into, including:

  • Finding a Consistent Method for Defining Success Across Screens: There is a notable variance between measuring the offline and online worlds; as such, advertisers must take this into account and use a common currency to define success so results can be compared in a fair way.
  • Ensuring Sufficient Scale: Advertisers must ensure that they have sufficient scale to obtain statistically relevant results, especially with online video, where scale can be more constrained than TV.
  • Timing: Timing can pose as a challenge when trying to ascertain measurement, as adding measurement to a campaign can add weeks or even months to understanding how well it performed against a specific objective.

Despite these challenges, the lab contends that as TV continues to become more digitized, and measurement opportunities continue to increase, cross-screen results will become more mainstream and more fluid. In the meantime, opportunities abound for advertisers looking for accurate, scalable measurement across devices.

Read Videology's full Knowledge Lab on TV and video ad measurement here. To brush up on your ad tech education, read past Knowledge Labs here.

 

About Videology Knowledge Labs:
Videology Knowledge Labs are published on a monthly basis. Through straightforward overviews, Videology Knowledge Labs provide definitions, data, and explanations of complicated subjects, to bring simplicity and clarity to an otherwise complicated industry. Knowledge Labs are part of the company's broader 'Videology Labs' initiative, which was announced in March of 2016. The homepage for Videology Knowledge Lab is here: http://www.videologygroup.com/labs.

 

About Videology:
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

 

Media Contact:

Zinnia Gill
Communications Lead, Videology
zgill@videologygroup.com
(845) 807-2799

Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years

First-to-Market Integration with White Ops Pre-Bid Prevention on Video Platform Sees Increased Adoption by Advertisers and Media Companies Through Private Marketplaces

Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018

 

NEW YORK, September 14, 2017 – Videology, a leading software provider for converged TV and video advertising, today announced that the company has blocked about 550 billion fraudulent bot requests – and is increasing steadily – through its advertising platform since integrating with White Ops’ pre-bid prevention in Q1 2015. Videology estimates that delivering ads to those 550 billion bot requests could have resulted in nearly $10 billion in fraudulent ad spend going to organizations perpetrating non-human interactions on advertising placements over the last three years. The company is on track to block nearly a trillion bot requests by early 2018. 

This dramatic increase is due in part to increased usage of Videology’s pre-bid bot prevention capabilities by the demand side, as well as the growing adoption by suppliers across their entire video portfolios. Additionally, Videology has seen an increase in private marketplace (PMP) transactions between some of the largest global media agencies, advertisers, and major media companies, who now routinely use pre-bid prevention. In general, PMP relationships match top tier demand partners with top tier suppliers, so the commitment to quality is highly valued.

While the White Ops integration blocks bots on the impression level, cumulative insights collected over time allow Videology to identify and eliminate known sources of high bot traffic, improving the overall quality of media within the platform. As such, Videology saw an average block rate of 17%, since 2015, and this continues to steadily decline month-over-month.

“Three years ago, Videology implemented White Ops for pre-bid fraud prevention in the video advertising ecosystem. This allowed us to take a proactive, definitive stance against fraud early on. It was a bold step, and initially clients did see an impact on both scale and price in comparison to our competitors because it costs more to serve ads to real people on premium inventory. We knew, however, that it had to be done, and advertisers who cared about driving real results appreciated our efforts – and still do,” said Scott Ferber, CEO and Founder, Videology.

“Videology recognized very early on that invalid traffic and bot fraud were particularly rampant in video, where high CPMs and a complex value chain provide a perfect haven for cybercriminals to swarm in. As the first video platform to adopt White Ops, Videology’s brilliant foresight and commitment continues to create a significant impact on their customers. Fighting ad fraud is a ‘long game,’ and the results from Videology show that fraud prevention brings meaningful benefits to the entire ad ecosystem,” said Sandeep Swadia, CEO of White Ops.

Videology's platform offers real-time non-human activity detection and prevention through a direct integration with White Ops’ pre-bid prevention. The solution can be leveraged on any campaign, on any device, run through the Videology platform. The integration provides Videology platform buyers with the capability to ensure media quality throughout the lifecycle of a campaign, blocking non-human activity while optimizing for a campaign’s key objectives.

 

About Videology:
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

 

About White Ops:  
White Ops protects the Internet from automated threats: threats such as ad fraud and account takeovers conducted by malicious bots. The biggest and smartest Internet companies in the world rely on White Ops to detect and prevent automated threats that cause billions in damages annually. The company's Human Verification technology prevents automated threats by combating their root cause: the malicious software behind bots, ad fraud, and app fraud.  Even when bots use sophisticated techniques like exploiting real people’s devices, compromising human identity, or simulating human behavior, White Ops stops these bots with precision and reliability. To learn more, visit www.whiteops.com.

 

 

Media Contact:

Zinnia Gill
Communications Lead, Videology
zgill@videologygroup.com
(845) 807-2799

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