TV Nations: Outlook for Progressive TV Advertising Solutions in Europe

TV Nations: Outlook for Progressive TV Advertising Solutions in Europe

Videology, a leading software provider for converged TV and video advertising, today announced the findings of an independent study into the future prospects for progressive TV advertising across Europe.

In “TV Nations: Outlook For Progressive TV Advertising Solutions”, research and strategy consulting firm MTM conducted an in-depth review of developments across Europe, exploring the views and perspectives of agencies, broadcasters and TV platforms in nine countries: Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden and the UK.

Videology Reports More than 1 in 4 Advanced TV Campaigns Leverage First-Party Data; In-Demo Delivery Remains Crucial for Digital Campaigns

Videology Reports More than 1 in 4 Advanced TV Campaigns Leverage First-Party Data; In-Demo Delivery Remains Crucial for Digital Campaigns

Videology has released its Q4 2016 U.S. TV & Video At-A-Glance report. According to the report, in the second half of 2016, more than one-fourth of advanced TV campaigns used their own first-party data for targeting. These data segments could include past purchase history, website visits, registration data or loyalty data, and offer brands a way to utilize their direct relationship with customers for more relevant advertising.

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