Videology Releases New Industry-Education ‘Knowledge Lab’ on the Topic of Connected TV

Videology, a leading software provider for converged TV and video advertising solutions, today released the latest installment of their educational series, ‘Knowledge Labs.’ In this installment, Videology examines the topic of Connected TV, focusing on how the medium is being used today for video advertising.

TV Nations: Outlook for Progressive TV Advertising Solutions in Europe

TV Nations: Outlook for Progressive TV Advertising Solutions in Europe

Videology, a leading software provider for converged TV and video advertising, today announced the findings of an independent study into the future prospects for progressive TV advertising across Europe.

In “TV Nations: Outlook For Progressive TV Advertising Solutions”, research and strategy consulting firm MTM conducted an in-depth review of developments across Europe, exploring the views and perspectives of agencies, broadcasters and TV platforms in nine countries: Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden and the UK.

Videology Reports More than 1 in 4 Advanced TV Campaigns Leverage First-Party Data; In-Demo Delivery Remains Crucial for Digital Campaigns

Videology Reports More than 1 in 4 Advanced TV Campaigns Leverage First-Party Data; In-Demo Delivery Remains Crucial for Digital Campaigns

Videology has released its Q4 2016 U.S. TV & Video At-A-Glance report. According to the report, in the second half of 2016, more than one-fourth of advanced TV campaigns used their own first-party data for targeting. These data segments could include past purchase history, website visits, registration data or loyalty data, and offer brands a way to utilize their direct relationship with customers for more relevant advertising.

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