New York, December 19, 2013 — INVIDI — the world’s leading TV addressable advertising company—announced today that Videology—one of the world’s largest video advertising platforms—will become a partner in bringing addressable advertising to demand-side buyers in a programmatic, scalable manner. The integration between the two technology companies enables agency buyers to plan and purchase addressable television inventory on Videology’s platform.
INVIDI provides cable, satellite and IPTV operators the opportunity to selectively target television viewers with the same accuracy as data-driven digital video, without compromising viewer privacy. INVIDI’s technology allows television service providers to simultaneously deliver multiple and distinct television commercials to different households or individual set-top boxes during a single commercial break while managing specified reach, frequency and separation of the commercial assets. INVIDI’s integration with Videology allows this addressable inventory to be accessed easily by agencies, their trading desks, and by other Videology platform clients. This creates an addressable marketplace, enhancing existing revenue streams for INVIDI clients and enabling new addressable solutions for advertisers.
“Our integration with Videology puts our partners’ inventory in the hands of some of the world’s largest demand partners, thereby greatly accelerating the entire addressable TV marketplace,” said David Downey, INVIDI’s CEO and President. “The realization of truly programmatic, addressable TV ad buying, serving and management is only made possible by closing the technology gap between buyers and sellers in the space. Our integration with Videology offers a comprehensive, scalable solution to this challenge.”
“Our partnership with INVIDI is an important step forward in making addressable TV a viable, tradable solution for advertisers within a segment poised for tremendous and rapid growth. Our clients on both the demand and supply sides are eager for this marketplace to open up, and we’re working hard to help facilitate this progress,” said Scott Ferber, Chairman and CEO, Videology, “There is so much innovation happening in the advanced TV space right now, but like any emerging marketplace, it can’t move without the integration of systems and some degree of scale…this partnership is the start of delivering on that potential.”
About INVIDI Technologies Corporation
INVIDI Technologies Corporation is the world’s leading addressable media solutions company. Our vision and expertise in building smart advertising systems provides unrivaled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial monetary value for the cable, satellite, telco and advertising industries. INVIDI’s unique approach to addressable advertising delivery, measurement and reporting is supported by an extensive portfolio of patents and other intellectual property. Our innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and INVIDI is making targeted addressable advertising, more efficient, more effective and more available than ever. Visit www.invidi.com for more details.
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
Michael Kubin, INVIDI
Michele Skettino, Videology
Sian Blevins, Eastwick