New York, October 20, 2014 – Videology, one of the world’s largest video advertising technology platforms, today announced the launch of a dedicated TV Practice, as the company continues its focus on bringing cross-screen advertising solutions to its clients, including agencies, advertisers and media companies. While currently more than 50% of Videology’s revenue comes from television budgets, the company estimates that the TV Practice could represent as much as a $250 million opportunity in 2015.
The division will help advertisers and media companies—Videology’s key client groups—capitalize on the massive new opportunity to engage with audiences across different screens, capturing linear TV, smart-TV and online video viewers as they shift between viewing platforms. The division will bring together the company’s diversifying television expertise spanning business development, partnership marketing and product innovation, to focus their efforts and provide overarching strategic direction in one of the fastest moving segments of programmatic advertising.
“We’re proud to be the first and only video ad tech company with an entire practice dedicated to television. While the practice may be new to the industry, we see this as a logical and much needed strategic move in the current media landscape,” said Scott Ferber, Chairman and CEO of Videology. “In speaking with clients on both the demand and supply side of the house, they are ready to implement and act upon the convergence of TV and video. As a technology provider, we must be able to provide them with the tools and expertise they need to efficiently plan, buy and sell ads across screens. We’ve already made tremendous progress, but this new alignment will allow us to work smarter and move faster in order to meet the evolving needs of our clients.”
Videology’s new practice speaks to the company’s unique capabilities in providing television-centric, cross-screen advertising technology upon which the company was built. The practice will encompass all of Videology’s television initiatives, including products designed to plan, execute, measure and optimize cross-screen linear television and digital video advertising campaigns, as well as its industry-leading work in advanced, addressable television.
The new practice will be led by Rhys McLachlan, formerly Director of Corporate Development for Videology, who was been instrumental in expanding the company’s video footprint across Europe and the APAC region, and further establishing its partnerships with agencies and broadcasters in the U.K. A television and emerging media veteran, McLachlan led broadcast implementation before becoming Managing Partner, Futures, for MediaCom U.K. prior to joining Videology in 2011. He started his career in television buying at Universal McCann. McLachlan will report into Ryan Jamboretz, President and Chief Commercial Officer, Videology.
Videology has also hired television sales and marketing veteran Robert Dalven, based in New York, to lead its U.S. television practice. Prior to joining Videology, Dalven was Vice President, Sales and Marketing, for PrecisionDemand, a media technology platform that was acquired by Adap.TV earlier this year. Prior to PrecisionDemand, Dalven spent over 12 years at VIACOM Media Networks, holding a string of television sales management and business development positions, including Senior Director of Client Strategy for MTVN Entertainment Group.
Other key players in Videology’s TV Practice include:
- Stacy Daft, Vice President of Television Products and Solutions, who will lead a team to work with major agencies and media companies to customize Videology’s television products to support their evolving cross-screen needs. Prior to this role, Stacy worked with clients to support Videology’s full-range of programmatic media products.
- Indira Kuriyan, Director of Commercial Strategy, who will work with McLachlan to set the strategic vision for the company’s TV initiatives. Kuriyan was formerly an associate director of business development for Videology.
- Brandon Shainfeld, Vice President, Business Development at Videology, will now serve as an advanced TV subject matter specialist for the Americas, overseeing commercial and partnership opportunities across the region.
Further team expansion in the North America and EMEA is planned.
Videology (videologygroup.com) is one of the world’s largest video advertising technology platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
For more information, contact Michele Skettino at Michele@videologygroup.com or 212-231-7853.