New York, August 12 — Mediahub/Mullen, a full-service agency based in Boston, and Videology, one of the world’s largest video advertising platforms, announced today that they will partner to bring Mediahub’s clients streamlined video advertising solutions across television and digital video.
“We are pleased to announce our partnership with Videology, and look forward to using their software to help us more efficiently plan and buy video advertising for our clients,” said Sean Corcoran, SVP Director of Digital Media and Social Influence. “The continuing convergence of screens is clearly the way of the future, and we share Videology’s view that holistic campaign management across both television and digital channels is now essential to maximize results for our clients’ brands.”
The direct integration of Nielsen TV data into Videology’s self-service platform will allow Mediahub’s TV and digital teams to execute true cross-screen planning, buying and measurement across linear television and online video. The integration, announced earlier this year, is a first of its kind for creating a unified solution, known as Videlology’s TV Amplifier℠ suite, for advertisers to effectively and efficiently manage ad campaigns across platforms.
In addition, Mediahub will use the platform to build proprietary data solutions and develop actionable insights for advanced targeting. The agency will also utilize the platform’s tracking and measurement tools, including Brand Impact℠ tools to measure campaign awareness, and Sales Impact℠ tools to measure a digital video or cross-platform campaign’s impact on offline sales.
“Measurement, accountability and data-driven insights are a powerful part of digital media’s value proposition, and this certainly includes online video,” added Corcoran. “Videology’s extensive data integrations, and the platform measurement tools available as a result of those integrations, were a compelling part of our decision to choose their technology.”
“We are honored that a forward-thinking agency like Mediahub/Mullen, that really gets digital convergence, chose Videology as their preferred video platform,” said Scott Ferber, Chairman and CEO, Videology. “We look forward to using this partnership to help develop even smarter, more valuable solutions for advertisers and breaking new ground in video advertising.”
Mediahub is the media planning and buying arm within Mullen, a “hyperbundled” agency, integrating disciplines from creative to digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. Mediahub is a media organization that works with forward-thinking brands to develop media programs that consumers seek out, share and talk about. Simply put, we believe that ideas, intelligence and integration are the three levers that unlock inspiring media platforms. Mediahub clients include JetBlue, National Geographic Channels, VH1, PBS, Match.com, American Greetings, Constant Contact and Bose. Mediahub/Mullen is the MEDIA Magazine Full-Service Agency of the Year, a two-time OMMA/MediaPost Agency of the Year for Media Planning & Buying and a key factor in Mullen’s recognition as a Fast Company Most Innovative Company and as a three-time Advertising Age A-List Agency. The agency is headquartered in Boston and is an independent brand within the Interpublic Group of Companies (NYSE:IPG).
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.