Istanbul, Turkey - September 2014 - Tooplay, a technology and advertising solutions provider, today announced that it has launched operations in to the fast growing Turkish market, supported by technology partner, Videology. With headquarters in Istanbul, Tooplay is providing programmatic video advertising solutions to advertisers, agencies and media companies, empowering them to make smarter advertising decisions that fully harness the value of their audience across multiple screens.
In an exclusive deal, Videology’s best-of-breed technology will enable Tooplay to deliver actionable insights and analytics across first- and third-party audience data, enabling marketers and media companies to access and manage data-driven video advertising campaigns across platforms. Unlike any other advertising solutions in Turkey, Tooplay is a completely programmatic platform that allows media organizations to buy, manage, measure and optimize digital video and TV advertising in an automated way.
“Turkish consumers have an insatiable appetite for video content and that’s an attractive opportunity for the entire advertising ecosystem to reach a highly-engaged audience, where ever they are,” said Baris Dogan, co-founder and CEO of Tooplay. “As the digital industry grows at a rapid pace in Turkey, media agencies, publishers and advertisers in market are in need of a trusted solution that will ensure they are targeting the right audiences, on the right device, and in the right context, across the region. Videology’s technology, coupled with our local market expertise, puts Tooplay in a unique position to be the driving force the industry has been waiting for.”
According to the IAB, digital advertising investment has increased by 24% in Turkey last year alone, with over €16 million derived from the video advertising sector. In 2013, Turks spent over 30-hours watching online video, only second to the UK in Europe, signaling a growing demand for quality content and therefore advertising (comScore).
“Turkey is one of the world’s fastest growing media markets. The launch of Tooplay’s programmatic advertising solution brings leading solutions for advertisers, agencies and publishers, helping them navigate the converging media world. We’re excited to be a part of Tooplay’s journey and to continue to grow Videology’s global footprint,” said Anne de Kerckhove, managing director EMEA, Videology.
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
Tooplay is a video content based network and technology company which is founded in February 2014. Programmatic buying, video advertising, adserving and generating video players are the main services which they provide to marketers, advertisers and publishers.
With their experienced sales, marketing and operational teams they aim to inform and enlighten Turkey’s advertising industry about programmatic buying and RTB as well as their major services.