Yahoo! JAPAN Announces Migration of In-Stream Video Advertising to Videology

Ongoing Alliance Brings Guaranteed Reserved Buying, Robust Forecasting Ability, and Ad Break Clusters, to Japanese Market At Scale

Tokyo, October 8, 2015 – Yahoo Japan Corporation (“Yahoo! JAPAN”) and advertising technology provider, Videology, Inc. (“Videology”) are pleased to announce the completion of a technology migration for the entirety of Yahoo! JAPAN’s In-stream Online Video inventory. The move to Videology’s technology stack will strengthen Yahoo! JAPAN’s ability to offer the Japanese digital advertising market guaranteed reserved buying, robust forecasting, and introduce to this market TV-like ad break clusters, known as AdPods.

For two years, Yahoo! JAPAN and Videology’s project teams have been working together to bring complementary TV-style planning and buying to the digital environment. This landmark migration helps TV advertisers successfully navigate an increasingly supply-constrained online video marketplace, offers buyers TV-like ad break clusters, known as AdPods, as well as the opportunity to purchase video inventory upfront, in the same style and timeframe as their TV buys. The introduction of AdPods allows Yahoo! JAPAN to eliminate creative duplication and introduce competitive industry separation within specific ad slots to boost advertiser confidence in online video campaign delivery. 

Yahoo Japan Corporation was founded in 1996 and operates Yahoo! JAPAN, one of the most trafficked internet destinations in Japan. Offering over 100 services including search, news and e-commerce via PC and smart devices, Yahoo! JAPAN serves, on average, over 80 million daily unique browsers, and 64 billion page views a month. Yahoo! JAPAN leads and innovates digital marketing, providing a wide range of marketing solutions to businesses in the country.

Mr. Osamu Aranami, Corporate Officer, President of Marketing Solutions Company at Yahoo! JAPAN commented, “Yahoo! JAPAN has always been at the forefront of the digital ecosystem, offering brand advertisers with the highest quality environment for their online video campaigns. Migrating our In-stream Online Video inventory to Videology’s best-in-class technology stack means we have a market-leading forecasting and inventory allocation model, which enables brand advertisers to more effectively plan and buy their online video campaigns in a reserved fashion.” 

Mr. Scott Ferber, Chairman and CEO, Videology, said, “Yahoo! JAPAN is a global leader and media visionary, and their latest accomplishment in bringing new technology to brand advertisers will transform the Japanese online video market.  We are honoured to have partnered with Yahoo! JAPAN on this ground breaking migration to the Videology platform, and look forward to working with their team on future innovations.”

By taking a holistic approach to allocation and inventory management, Yahoo! JAPAN is able to effectively forecast and, therefore, guarantee the number of views, or specific spots for an advertiser’s campaign. 

Mr. Ken Pao, Managing Director APAC, Videology, added, “Our valued partners at Yahoo! JAPAN had the foresight to understand the importance of inventory allocation and reservation in Japan’s supply constrained video market. Today, we’re delighted to be introducing a robust technology solution for their advertiser clients that integrates Yahoo! JAPAN’s in-stream video ad serving, decisioning logic, forecasting, execution and reporting, with the Videology platform.”

The migration is effective from October 1, 2015 and moving forward, Yahoo! JAPAN and Videology will continue to work together to strengthen the digital marketing solution Yahoo! JAPAN provides, to expand the online video advertising market even further.

Tommy Stalknecht

Lives in Nashville, TN

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