Sky Media, the advertising sales division of Europe’s leading entertainment company, has announced today a technology licencing partnership with New York-based Videology, a leading software provider for converged TV and video advertising.
The two companies will work together on a ‘proof of concept’ project to develop a Sky-designed programmatic system, which will run Sky Media’s digital inventory according to broadcast compliance requirements and spot clash rules. The scope includes inventory management, optimisation and prioritisation. The solution will also allow Sky to manage inventory and control frequency exposure across multiple video platforms and devices.
“We’ve chosen Videology to help us with this proof of concept project because of their expertise both in digital inventory optimisation and cross-screen campaigns. Videology’s pedigree working with large media sales and content owners in other markets is a real positive” said Jamie West, Deputy MD of Sky Media. “Their view of video convergence is similar to ours, and we look forward to creating effective advertising outcomes that have a lasting benefit for our clients.”
Videology’s selection as the technology partner for this venture follows a six-month, multi-stage review process, which at one point included a dozen technology vendors. Videology was selected in large part based on their successful track-record working with some of the leading broadcasters around the globe that currently licence Videology’s technology.
“We are extremely proud to be recognised by Sky Media as the technology partner to deliver on this important project,” said Rich Astley, Videology UK Managing Director. “We look forward to working together to help them achieve their goals as video advertising continues to converge.”
Both parties are working towards a rapid deployment of the programmatic, cross-screen video advertising solution for Sky advertising customers as early as Q1 2016.
About Sky Media
Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery, FOX, NBC Universal, A&E Networks and Sony. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.
Sky Media has offices in London, Manchester and Dublin. For a full list of channels and opportunities please visit skymedia.co.uk and follow us on @SkyMediaUK.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.