Bloomberg Media today announced it has extended its commercial video offering by selecting Videology, a leading software provider for converged television and video advertising, as its premium video advertising partner in EMEA.
Bloomberg’s live streaming television player and video-on-demand content allows Videology platform partners to reach influential audiences in premium environments across multiple devices. Initially a UK-only initiative, the partnership will extend across the EMEA region in January 2016.
Viktoria Degtar, Head of Sales, Bloomberg Media, EMEA, said, “With the continued fragmentation of video audiences, our clients are looking for a single buying point to measure and optimise campaigns effectively. By partnering with Videology, we can increase the access to our premium audiences, programmatically at scale, whilst maintaining control and transparency.”
Videology demand partners will benefit from pre-roll opportunities to reach Bloomberg Media’s influential audiences; in the UK alone, digital video content attracts 1.15 million unique viewers a month, positioning Bloomberg as number one in comScore’s Business and Finance category. Video streams reached 6.3 million videos in October, and viewers averaged 6.5 minutes per video on the site. (ComScore October 2015 UK Video Metrix - Business/Finance Category)
Ryan Afshar, VP, Media EMEA at Videology, said: “Connecting premium video suppliers, both within TV and digital video, to top tier advertisers has always been a paramount priority for Videology. Bloomberg Media’s extensive video offering and high-value audiences make it an excellent strategic partner to integrate within our platform. We look forward to playing an active role in the platform’s video advertising strategy.”
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 325,000 subscribers globally. For more information, visit bloomberg.com/company.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.