As Upfront Negotiations Kick Off, New Videology Study Suggests Consumers Are Less Focused on the Seasonality of TV Programming

New York – June 23, 2015 – A new study by Videology, a leading software provider for converged TV and video advertising, suggests that consumers are no longer relying on the “seasonality” of TV network programming to watch their favorite new shows.

Videology conducted a video-based online survey of over 3200 consumers, to determine how shifts in media consumption have changed the traditional focus on the “new TV season”, which starts in September.  Overall, 55% of consumers surveyed said that the season doesn’t impact their video viewing.

When asked if they look forward to the new TV season, 46% of respondents said they didn’t even know September marked the new season.  Additionally, 24% said they don’t look forward to the September TV season, because good TV is available all year long.

The survey suggests that these shifts in perception are the result of more consumers watching TV programs online, where they are available throughout the year.  55% of respondents said they watch the majority of their favorite TV shows Online, and 69% said their current favorite TV show airs somewhere other than Network TV (with 39% of those respondents saying their current favorite TV show airs only online.)

“Consumers no longer have to follow the scheduling of TV networks—they can make their own schedules,” said Scott Ferber, Chairman & CEO of Videology. “They’re watching their favorite shows on their laptops, mobile phones and connected TVs, where premium programs are available all year long.”

Interestingly, the release of this study coincides with the 2015 Upfront negotiations, in which major networks and cable channels negotiate rates for their new fall programming.

“As we observe this year’s upfront negotiations, it will be interesting to see how these trends play out,” added Ferber.  “Brands have more opportunities than ever to continuously reach consumers fully engaged in top-notch programming, and the idea of a yearly “TV season” may soon be a distant memory.”

About Videology
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

For more information, please contact Michele Skettino at michele@videologygroup.com or 212-231-7853.

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