Videology, one of the world’s leading video advertising companies, today announced a new partnership with online data specialist Weborama. This deeper integration will provide greater audience insights across the digital ecosystem for Videology’s clients in Netherlands.
The agreement will see Videology gain access to Weborama’s data management platform – Weborama Audience Manager – to create relevant audiences for their advertisers based upon the vast array of audience insight generated by Weborama. Additional functionality of Weborama Audience Manager, such as the collection and generation of audiences from first party advertiser data and the ability to create CClones (lookalike models), enables Videology’s clients to deliver enhanced targeting accurately and at scale.
“Data is truly important at Videology, as it is the connective tissue behind all of programmatic buying. Access to robust audience data like Weborama is an absolute necessity to deliver effectively targeted campaigns”, said Catherine Hallam, EMEA Director of EMEA Product Solutions (Data Strategy & Analytics) at Videology. “Partnering with Weborama is significant as their data management tools and data insights created from sophisticated user-led language processing and semantic analysis are respected by advertisers and agencies and will allow Videology to reach advertiser specific audiences driving key campaign outcomes.”
Concerning the announcement, Abelardo Ibañez, vice president of international at Weborama said: “We’re pleased to develop this partnership with Videology, as a global cooperation, to increase scalable audience insights in the digital environment. It is important for Weborama to partner with one of the world’s leading video advertising platforms, allowing advertising agencies to have access to some of the most accurate data in Europe and beyond.”
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.
WEBORAMA: FROM DATA TO VALUE: Weborama has been innovating in the Data field since 1998. Using NLP (Natural Language Processing) and semantic analysis, the company builds taxonomies, profile databases and technological tools that make it possible to better manage digital content and thereby optimise digital marketing campaigns.
With 440 million profiles, and operating in 10 European countries, Weborama is the leading European data company.
Weborama has been listed on Alternext since June 2006 (ALWEB). Its revenues reached €23.9 million in 2014. www.weborama.com.