TAG Certification is the latest step in Videology’s ongoing commitment to combatting ad fraud
New York, December 20th, 2017— Videology—a leading software provider for converged TV and video advertising—today announced it has been Certified Against Fraud by the Trustworthy Accountability Group (TAG).
TAG is the leading global certification program dedicated to fighting criminal activity and increasing trust in digital advertising. TAG is an independent organization that was launched by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB.)
The mission of TAG’s Certified Against Fraud program is to combat fraudulent non-human traffic in the digital advertising supply chain. For years, Videology has been at the forefront of the industry’s anti-bot movement. In 2015, Videology was the first video advertising software provider to integrate with fraud prevention leader White Ops to offer pre-bid bot prevention to both advertisers and suppliers; since then, Videology has blocked over 550 billion in fraudulent bot requests on its platform.
Through this latest TAG certification, Videology further solidifies its proven commitment to fighting ad fraud and providing the highest level of transparency to advertisers.
“TAG Certification is an exciting achievement for us in our ongoing fight against ad fraud—a topic of paramount importance to our customers and the industry overall,” said Mark McKee, EVP, NA Sales & Marketing, Videology. “The certification process was detailed and rigorous, but we felt it was crucial to demonstrate that we’re offering our customers the standards of quality and transparency they expect—and should expect—when trusting us with their advertising dollars.”
According to TAG, the Certification Against Fraud shows that Videology meets their requirements for “prevention and combating of online transaction fraud, including fraud detection, source identification, process transparency and building accountability.”
For more information on Videlogy’s full capablities and protocols to ensure quality in video advertising, please contact firstname.lastname@example.org.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.