New Survey Highlights Digital Habits of Millennial Males

NEW YORK—February 14, 2017—Today, Videology, a leading software provider for converged TV and video advertising, released findings from a new survey, which gives insights into the digital habits of millennial males. The survey, which covered topics like device preferences and streaming habits, was distributed to 500 males using Google surveys.

“Millennial men are well known for embracing the latest in new media and technology,” said Scott Ferber, Founder and CEO, Videology. “Knowing that, advertisers are keen to learn how and where they’re interacting with content. This survey sheds a light into some of those answers.” 

Some key findings:

  • More than half of respondents have already stopped paying for cable packages in light of new streaming services; More than one in four respondents plan to upgrade their internet speed this year.
  • 11 percent plan to buy some kind of wearable technology in 2017.
  • 75 percent would rather give up cable than streaming services.
  • 61 percent primarily stream movies through a connected TV, computer or mobile device

View a graphic highlighting all of the results here.

 

About Videology

Videology ( videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast

Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

For more information, contact Landin King at lking@videologygroup.com or 931-252-5472.

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