Toronto, May 3, 2017 – Videology – a leading software provider for converged TV and video advertising – today released its Q1 2017 Canada Video Market At-A-Glance report. The report shows that advertisers are increasingly embracing a holistic, cross-screen approach to their video advertising strategies.
In the last quarter, Videology observed that campaigns using a cross-screen PC + Mobile approach grew nearly 30% since last quarter. Additionally, those using mobile video advertising at all grew 50% when compared to last quarter.
“Consumers today are watching video everywhere,” said Bryan Segal, Managing Director, Videology Canada. “Advertisers know that reaching their audience is about more than a laptop. Mobile is a crucial component of a smart video advertising plan, and when it’s planned holistically with PC advertising, it’s proven even more effective.”
All campaigns run in Q1 used demographic targeting such as age or gender to reach their target audience, and 96% used domain targeting. Notably, targeting based on frequency caps grew 100% from last quarter, suggesting that advertisers are focusing on the right balance of video advertising with other messaging sources.
In this quarter, the Automotive vertical held onto the top advertiser category spot. Other top categories included Health & Fitness, Consumer Goods, Retail, and Finance.
Other key findings from this analysis include:
- Similar to last quarter, nearly all campaigns in Q1 2017 were bought on a Guaranteed CPM basis.
- In Q1, most advertisers chose view-through rate as an objective (69%), followed by click-through rate (19%) and viewable rate (18%).
- Advertisers continued to show a preference for 30 second spots, which accounted for 60% of the ads on Videology’s platform last quarter. The remaining 39% were 15-second ads, and 1% were other ad lengths.
Additional details and the full report, “Canada Video Market At-A-Glance Q4 2016,” can be found here.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.
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