PRODUCT ROADMAP

 

We believe advertising is ultimately about results. We have a unique approach to solving the challenges of the advertising world. Through a unique application of optimization mathematics, commonly utilized in package shipping and airline ticketing, we achieve the needs of our clients. Through continuous improvement and expansion of our integrations within our Platform, we are uniquely positioned to deliver the results you can expect. Guaranteed.

INDEX

DELIVERING SUPERIOR RESULTS

CENTER OF THE VIDEO ECOSYSTEM

 
 
 

DELIVERING SUPERIOR RESULTS

Additional vCPM Vendors

 

Expanded ability to define viewability goals via vCPM and Viewable Rate Objective

Integrated measurement with: DoubleVerify, Integral Ad Science, Moat (100% pixels for 2 seconds)

 

New Help Section

 

Built-in Platform search ensures quick answers

FAQs, Knowledge Labs, “How-to” Videos

Continuously updated with the latest information

 

Updated Top Navigation

 

Re-organization of modules for enhanced efficiency

Module color-coding for easier recognition across training, release materials

 

Platform Labs

 

Monitor the day-to-day health of your placements with Placement-at-a-Glance

Provides advanced, daily success metrics

Set custom alerts to track performance

 

 

Delivering Superior Results: What's Next?

More power to the user with new Communication and Workflow tools

Gain insights and execute across your entire video spend with Cross-Channel Planning

Utilize and combine all of your available data with new Audience Module

More TV KPI optimization and yield management

Access to bleeding edge optimization and tools via Platform Lab


CENTER OF THE VIDEO ECOSYSTEM

TV Allocation Planning

tv allocation planning.png

 

Auto-optimize your media plan based on one of several Objectives (KPIs)

Build your plan with transparency and understanding of audience overlap

Gain granular control of your plan’s allocation

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