PRODUCT ROADMAP
We believe advertising is ultimately about results. We have a unique approach to solving the challenges of the advertising world. Through a unique application of optimization mathematics, commonly utilized in package shipping and airline ticketing, we achieve the needs of our clients. Through continuous improvement and expansion of our integrations within our Platform, we are uniquely positioned to deliver the results you can expect. Guaranteed.
INDEX
DELIVERING SUPERIOR RESULTS
Additional vCPM Vendors
Expanded ability to define viewability goals via vCPM and Viewable Rate Objective
Integrated measurement with: DoubleVerify, Integral Ad Science, Moat (100% pixels for 2 seconds)
New Help Section
Built-in Platform search ensures quick answers
FAQs, Knowledge Labs, “How-to” Videos
Continuously updated with the latest information
Updated Top Navigation
Re-organization of modules for enhanced efficiency
Module color-coding for easier recognition across training, release materials
Platform Labs
Monitor the day-to-day health of your placements with Placement-at-a-Glance
Provides advanced, daily success metrics
Set custom alerts to track performance
Delivering Superior Results: What's Next?
More power to the user with new Communication and Workflow tools
Gain insights and execute across your entire video spend with Cross-Channel Planning
Utilize and combine all of your available data with new Audience Module
More TV KPI optimization and yield management
Access to bleeding edge optimization and tools via Platform Lab
CENTER OF THE VIDEO ECOSYSTEM
TV Allocation Planning
Auto-optimize your media plan based on one of several Objectives (KPIs)
Build your plan with transparency and understanding of audience overlap
Gain granular control of your plan’s allocation
