PRODUCT ROADMAP

Q2 2017 Update

Welcome to Videology's Product Roadmap home page!

This page will be updated quarterly to keep you abreast of our plans for new features and updates.

Please reach out to your Videology representative if you have any questions. Thank you.

INDEX

DELIVERING SUPERIOR RESULTS

ACCESSING VIDEO IN ALL FORMS

TRADING WITH DIRECT CONNECT

APIs CONNECTING THE VIDEO ECOSYSTEM

 
 
 

DELIVERING SUPERIOR RESULTS

Tru Optik Integration for IP Behavioral Targeting [U.S. Only]

Gain greater scale and addressability by targeting audiences across OTT/CTV screens at the household level via anonymized IP addresses

Identify specific OTT audiences by onboarding your first-party data or leveraging third-party data sources from over a dozen leading data providers in Tru Optik’s OTT Data Marketplace

Learn more about the integration here

 

Delivering Superior Results: What's Next?

2017 Videology Icons - Dark blue-77.png

The ability to build whitelists and blacklists for mobile apps, giving you full transparency into all of your mobile spend (in-app and mobile web)

Enhanced reporting on in-app inventory to gain insight into where your ads are being viewed

Deeper views into price transparency and planning allocation insights in the Demand module

Enhanced support for native, publisher-specific, and content targeting

Conversion optimization and reporting enhancements

Allocating on top of an existing base plan to achieve incremental reach


ACCESSING VIDEO IN ALL FORMS

TV Allocation Planning

Build your TV plan in the core Demand module workflow, in conjunction with your digital campaigns

Add speed and confidence to the TV planning process

Provide a Videology optimized media plan based on campaign targeting and inventory constraints

 

TV and Social Reporting

Access reporting across all TV and social channels in the same place

Reporting includes both walled garden-specific metrics as well as common measurements

Receive Videology’s proprietary measurement of strategic audiences on TV campaigns

 

Accessing Video in All Forms: What's Next?

Additional social integrations

More video channels, including OTT, VOD, cinema, and local TV

Cross-channel planning and reporting

 

TRADING WITH DIRECT CONNECT

Connections UI

 

 

Set up buyer and seller relationships directly

Send Connection requests to your business partners

Send and receive inventory layered with data and objectives

 

Trading With Direct Connect: What's Next?

 

Enhanced negotiation workflow between buyers and sellers, including email notifications associated with negotiation activity and integrations with order management platforms

Client and season specific rate card support

Pricing controls and analysis reports

 

APIs CONNECTING THE ECOSYSTEM

Making API Development Easier

Rolling out a consolidated API Gateway for single-source access

Enhanced documentation and examples for API developers

Continuous improvements to API functionality and performance

 

Opening Up Trading to APIs

Developing and releasing APIs to extract plans from the Videology Platform to pull into Order Management systems

Order negotiation and RFP response APIs developed alongside Order Negotiation workflow

 

APIs Connecting the Ecosystem: What's Next?

Greater coverage of platform functions via API including: Platform reporting; Trafficking; Audience segment definition; Ad approval; Campaign add-on vendors 

Greater coverage of ecosystem partners, including integrations with more clients and vendors, and continuing to make integrations faster and easier

 

 

Please reach out to your Videology representative if you have any questions.

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