Q2 2017 Update
Welcome to Videology's Product Roadmap home page!
This page will be updated quarterly to keep you abreast of our plans for new features and updates.
Please reach out to your Videology representative if you have any questions. Thank you.
DELIVERING SUPERIOR RESULTS
Tru Optik Integration for IP Behavioral Targeting [U.S. Only]
Gain greater scale and addressability by targeting audiences across OTT/CTV screens at the household level via anonymized IP addresses
Identify specific OTT audiences by onboarding your first-party data or leveraging third-party data sources from over a dozen leading data providers in Tru Optik’s OTT Data Marketplace
Learn more about the integration here
Delivering Superior Results: What's Next?
The ability to build whitelists and blacklists for mobile apps, giving you full transparency into all of your mobile spend (in-app and mobile web)
Enhanced reporting on in-app inventory to gain insight into where your ads are being viewed
Deeper views into price transparency and planning allocation insights in the Demand module
Enhanced support for native, publisher-specific, and content targeting
Conversion optimization and reporting enhancements
Allocating on top of an existing base plan to achieve incremental reach
ACCESSING VIDEO IN ALL FORMS
TV Allocation Planning
Build your TV plan in the core Demand module workflow, in conjunction with your digital campaigns
Add speed and confidence to the TV planning process
Provide a Videology optimized media plan based on campaign targeting and inventory constraints
TV and Social Reporting
Access reporting across all TV and social channels in the same place
Reporting includes both walled garden-specific metrics as well as common measurements
Receive Videology’s proprietary measurement of strategic audiences on TV campaigns
Accessing Video in All Forms: What's Next?
Additional social integrations
More video channels, including OTT, VOD, cinema, and local TV
Cross-channel planning and reporting
TRADING WITH DIRECT CONNECT
Set up buyer and seller relationships directly
Send Connection requests to your business partners
Send and receive inventory layered with data and objectives
Trading With Direct Connect: What's Next?
Enhanced negotiation workflow between buyers and sellers, including email notifications associated with negotiation activity and integrations with order management platforms
Client and season specific rate card support
Pricing controls and analysis reports
APIs CONNECTING THE ECOSYSTEM
Making API Development Easier
Rolling out a consolidated API Gateway for single-source access
Enhanced documentation and examples for API developers
Continuous improvements to API functionality and performance
Opening Up Trading to APIs
Developing and releasing APIs to extract plans from the Videology Platform to pull into Order Management systems
Order negotiation and RFP response APIs developed alongside Order Negotiation workflow
APIs Connecting the Ecosystem: What's Next?
Greater coverage of platform functions via API including: Platform reporting; Trafficking; Audience segment definition; Ad approval; Campaign add-on vendors
Greater coverage of ecosystem partners, including integrations with more clients and vendors, and continuing to make integrations faster and easier
Please reach out to your Videology representative if you have any questions.