Videology’s Annual Advanced TV Study

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See what Marketers and Agencies are saying about the changing world of TV Advertising

In April of 2018, Videology commissioned Advertiser Perceptions to survey top Marketers and Agencies on the topic of Advanced TV Advertising. This in-depth study uncovered a wealth of insights into the industry’s newest forms of TV advertising, including data-enabled TV, addressable TV, Over-the-Top, and more. Compared to a year ago, when Videology’s first wave of the study was conducted, Advanced TV is clearly on the rise. And it’s not stopping any time soon.

One thing’s for sure: when it comes to Advanced TV marketing, progress is coming quickly.

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